Menchie's Collaborates with Make-A-Wish®

Frozen Yogurt Brand Raises Money And Brings Smiles To Children With Life-threatening Medical Conditions

July 31, 2014 // Franchising.com // ENCINO, Calif. - Menchie's, North America's largest self-serve frozen yogurt franchise, is teaming up with Make-A-Wish® to help raise funds and make a difference in the lives of

From August 1, 2014 through August 31, 2014, Menchie's will be raising money to help Make-A-Wish grant life-changing wishes for children with life-threatening medical conditions, with a guaranteed minimum contribution of $115,000. This fundraiser is giving both Menchie's and guests the opportunity to truly make a difference in a child's life. With donations of $1 or more, guests will receive a coupon sheet worth $8 as a thank you for their donation.

"We are proud to support Make-A-Wish in order to do something meaningful for others. Each guest who comes into one of our 400 plus locations in the U.S. and Canada will have the opportunity to help bring hope and strength to wish kids with as little as $1," said Menchie's CEO Amit Kleinberger. "We hope through this alliance, we will not only make our guests smile, but make these children smile as their wishes come true."

"Menchie's has done a wonderful job teaming up with organizations in the past to help others, so we are grateful that Menchie's will be working with Make-A-Wish to help our wish kids," said Make-A-Wish America President and CEO David Williams. "Menchie's vision is to encourage happiness and smiles, and we know the wish experience delivers abundant amounts of both to wish kids facing some incredible challenges."

In addition to the campaign, Menchie's will introduce August's featured flavor, Zesty Lemon Meringue, just in time for the fundraiser on August 1. Guests can support Make-A-Wish while enjoying this tangy new flavor, made with fresh lemon juice and a creamy sweet custard filling.

For more information on Menchie's, please visit www.menchies.com. To track the progress of the campaign, please visit Menchie's Facebook at www.facebook.com/MyMenchies or Twitter at @MyMenchies.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. Placing a focus on people and community before commerce, Menchie's franchisees actively donate thousands of dollars to local school programs and charitable organizations. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, AZ, Make-A-Wish is one of the world's leading children's charities serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 240,000 wishes since its inception in 1980 and more than 14,000 in 2013 alone. To learn more, visit www.wish.org.

SOURCE Menchie's

Contacts:

Shelby Fox
For Menchie's
213-988-8344
sfox@konnect-pr.com

Erin Morrissey
For Menchie's
213-988-8344
emorrissey@konnect-pr.com
www.konnect-pr.com

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