July 31, 2014 // Franchising.com // TORONTO, ON - Canadian pizza lovers have done it again! Pizza Pizza has successfully collected over 5,700 electronic devices in this year's Slices for Devices program, doubling last year's total, and setting a new record for the 11th annual campaign. Customers were offered a free slice for every small electronic device dropped off in-store as part of its 2014 Earth Month activities.
Throughout the month of April, Pizza Pizza locations collected smart phones, cameras, ink cartridges, adapters, and iPods that will now be turned over to GreenTec to be recycled and then sold to the refurbishing industry. Each collected device can generate up to $5. All funds raised will be donated to Children's Miracle Network and its 14 member hospitals across Canada.
"We are always told to reuse, reduce and recycle, this year we were able to maintain this practice while helping Children's Miracle Network," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "We thank our customers for their overwhelming support of this initiative, for not only helping to divert harmful waste from landfills, but also for supporting children's hospitals in Canada."
"Children's Miracle Network is delighted to work with Pizza Pizza for their Slices for Devices program," said John Hartman, Chief Operating Officer, Canada for Children's Miracle Network. "It's an incredible way for Canadians to get involved and support the children’s hospitals in Canada. Thank you to all Pizza Pizza customers for their continuous support."
Launched in 2004, Pizza Pizza's Slices for Devices program has collected more than 14,000 used electronic devices to date, as part of the company’s commitment to helping the environment.
For additional information on Pizza Pizza's environmental efforts, visit: pizzapizza.ca/EarthMonth
With more than 720 locations spread across seven provinces, Pizza Pizza Limited is Canada's pizza pioneer and a quick-service restaurant leader. The company owns and operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service, continuous innovation and community involvement. In 2013, Foodservice and Hospitality Magazine named Pizza Pizza Limited Company of the Year. Visit www.pizzapizza.ca and www.pizza73.com for more information.
SOURCE Pizza Pizza Limited
416-341-9929 ext. 230
416-341-9929 ext. 227