Six Additional YogaFit Studios To Open in Twin Cities Metro Area

Lift Brands Expects Steady Growth of Newest Fitness Concept

July 29, 2014 // // MINNEAPOLIS – Lift Brands, parent company to Snap Fitness and five other wellness concepts, has sold six new YogaFit Studio franchises, which are in development to open in the Minneapolis-St. Paul metro area by the end of 2014. Lift Brands launched the YogaFit Studio concept, which is a first-of-its-kind premier yoga franchise, last May when it opened its first location in Excelsior, MN.

"Since we began offering franchise sales in late July, we have been fielding hundreds of inquiries from people interested in the YogaFit Studio concept and intrigued by our new model, which offers yoga at an unprecedented price point for the consumer," said Peter Taunton, Lift Brands Founder and CEO. "We're especially excited about the scalability of this model and the fact that we can offer those interested in owning their own yoga studio on a viable platform complete with financing assistance."

With an initial investment to open a studio as low as $89,000 and Lift Brands financing programs, a studio can be owned with a cash investment as low as $35,000. An estimated 20 million Americans practice yoga and spend nearly $6 billion annually in classes, equipment, DVDs and more.

Lift Brands expects to sell 1,000 licenses for YogaFit domestically over the next five years. In 2013, Lift Brands executed a licensing agreement with YogaFit, the world's largest yoga certification and training authority that served as a foundation for the new concept.

"Overall I'm most excited that we've been able to create a viable yoga business that offers affordability to both entrepreneurs and consumers," Taunton said. "YogaFit Studios, which follows our overall Lift Brands franchise model of providing turnkey entrepreneurial opportunities, is the perfect place to start."

To learn more about YogaFit Studios, explore franchise opportunities, or find a location near you, visit

About Lift Brands

Lift Brands elevated wellness companies is the largest wellness franchise organization in the world with 3,000 clubs open or in development, in 15 countries, with 400 employees and 1.5 million members. Lift Brands offers franchisees around the globe fitness options for most price points. With an initial investment of $20,000 up to $250,000, entrepreneurs can invest in a variety of franchise opportunities and Lift Brands offers additional financing, training and world-class support along the way. Lift Brands is lead by Peter Taunton, who brings more than 30 years of experience in the fitness sector. The Lift Brands portfolio currently includes Snap Fitness, Kosama group fitness, Fitness on Demand, STEELE Fitness, 9Round kickboxing fitness and YogaFit Studios. For more information, go to

About YogaFit

Founded in 1997, YogaFit has trained more than 200,000 certified yoga instructors around the world. In 2014, Lift Brands announced a partnership with YogaFit to develop franchise studio locations available with an initial investment as low as $35,000. With a focus on fitness, YogaFit Studios offers premier yoga classes and a welcoming environment. For more information visit

SOURCE Lift Brands

Media Contact:

Brendan Kearin



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