National Casual Dining Brand Launches Innovative Kids Program
Boston's Restaurant & Sports Bar Introduces Healthier Menu Items, Life-Like Characters, Interactive Mobile App for Kids
DALLAS - August 04, 2014 - (BUSINESS WIRE) - With foodservice spending leaping back to pre-recession levels combined with industry consultants' predictions of a dramatic increase in family dining visits this year, Boston's Restaurant & Sports Bar (Boston's) is announcing the launch of a best-in-class kids program to enhance its kid-friendly environment in the dining room and for guests at home.
Launching on August 4th, the Dallas-based casual-plus dining concept will begin offering the new kids program at all locations nationwide. As part of the launch, the company will not only begin offering a new, healthier kids menu but will also be adding additional components to the program that will support the 'Boston's experience' for younger guests.
"The core of our business model is the ability to offer both a sports bar and family-friendly dining experience," said Brad Bevill, Vice President of Marketing for Boston's Restaurant & Sports Bar. "Our new Kids Program, which includes not only new menu items but also taps into the recent surge in technology-based dining experiences, allows us to refocus our efforts on the family unit to meet and exceed their unique dining needs."
Boston's new Kids Program will feature the following:
- New Menu Items—including Grilled Chicken Tenders, a Fruit Cup, and a Create-Your-Own Sundae
- Mobile Application
- 3D Augmented Reality game
- Collectable Power Packs—games, activities, coloring pages, crayons, and tattoos
- New and Improved Bulldog Mascot and Characters
The launch of Boston's new Kids Program comes on the heels of an impressive rollout by the company's Canadian sister brand, Boston Pizza. The Canadian counterpart tested the Kids Program in over 60 restaurants and reported a 100 percent satisfaction rate among guests and their children. In addition, more than half of Canadian guests stated they would be "somewhat or very likely" to return to Boston Pizza solely because of the Kids Program. Boston's in the U.S. is predicting the same positive response in their restaurants with the new offerings.
With the launch of the new Kids Program, Boston's will look to get the brand inside the guest's home with take-home materials such the Power Pack and keep the company at the forefront of technology demand with the mobile app which encourages social sharing and buzz across multiple family networks.
"At Boston's, we not only listen to our guest's requests and strive to accommodate them, but we aim to stay true to our commitment to supporting our youth," added Bevill. "Our new Kids Program, coupled with our ongoing Boston's Pizza Foundation initiatives in support of charity partners like No Kid Hungry and Kids Matter International, is a testament of our company's desire to create a deeper connection with our guests and their family and friends."
Boston's Restaurant & Sports Bar's U.S. operations are based in Dallas. The company currently has 32 locations operating in 22 states and 7 locations in Mexico. The company's sister brand, Boston Pizza celebrating 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country.
About Boston's Restaurant & Sports Bar
Headquartered in Dallas, Texas, Boston's Restaurant & Sports Bar offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston's specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston's have more than 390 outlets throughout the United States, Canada and Mexico. For more information on the Boston's franchise opportunity, visit www.bostons.com/franchising/. For the latest news on Boston's Restaurant & Sports Bar visit www.facebook.com/BostonsNational or follow Boston's on Twitter at www.twitter/BostonsCorp.
Fishman Public Relations
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