Taco John's Hires New Chief Marketing Officer

July 30, 2014 - Mexican quick service restaurant chain Taco John's® has selected Billie Jo Waara to be its new chief marketing officer. Waara has more than a decade of marketing experience, not only in the restaurant business but also in the tourism, banking, retail and communications industries. At Taco John's®, Waara is focusing on growing brand awareness.

"I'm excited to become part of this iconic brand with such a passionate fan base," says Waara. "Taco John's® has a rich heritage. For more than 40 years it has earned a reputation for delicious and convenient Mexican food. I'm eager to introduce Taco John's® to new markets and new customers."

The Taco John's® brand isn't new to Waara. She has been working with the company for nearly five years as the vice president of insights and media at Lawrence & Schiller, the restaurant chain's advertising agency of record.

"I hired Billie Jo because of her proven results and impressive experience growing sales and transactions," says Jeff Linville, CEO for Taco John's®. "I believe she will play a lead role in helping us achieve both our short and long term growth goals here at Taco John's®."

SOURCE Taco John's

Contact:

Billie Jo Waara
Chief Marketing Officer, Taco John's®
307.635.0101, Ext. 104
BJWaara@tacojohns.com
Twitter.com/BillieJoWaara

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Arby's
Fast Crafted® Restaurant Brand Specializing in Freshly-Sliced, Deli-Inspired Meats & Sandwiches 
Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)