NAPLES, Fla. - Aug. 7, 2014 // PRNewswire // - The Hertz Corporation (NYSE: HTZ), the world's largest general use car rental brand, was recently awarded two Travel + Leisure's Social Media in Travel and Tourism (SMITTY) Awards.
Recognized for excellence in social media and innovations, Hertz received the award for Best Use of Foursquare after the company encouraged its customers to use the social platform by offering discounts to those who checked in at select Hertz airport locations. Additionally, Hertz won the award for Best Overall Use of Social Media among car rental companies for its increasingly engaging Twitter and Facebook platforms.
"At Hertz we're consistently looking for ways we can improve and excel within the car rental and travel industries," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "Winning two SMITTY awards this year is truly a testament to the efforts by all of us here at Hertz and it's an honor to have our hard work recognized."
SMITTY Award winners are chosen by an expert panel including Jason Clampet, Cofounder and Head of Content at Skift, Ashley Perez, Senior Editor, BuzzFeed and Al Roker, Today Show host.
To learn more about these awards and Hertz offerings, visit Hertz.com.
Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in about 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Dollar and Thrifty have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.
Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Company's Adrenaline, Dream, Family, Fun, Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the company can be found at www.abouthertz.com.
SOURCE The Hertz Corporation