August 08, 2014 // Franchising.com // AUSTIN, Texas – From the west coast to the east coast, fast-casual sushi franchise How Do You Roll? is rollin’ in. Franchisee MTX Foods, LLC will open their first store in Chicago in the Northwestern Hospital on October 6. Their second store is to open in November.
Also, New York franchisee, Branded Concepts NY, LLC has just signed a multi-unit agreement. They will open three stores within one year.
"In New York’s fast paced environment, How Do You Roll? can now service clientele who crave delicious and fresh sushi, fast," said a representative from Branded Concepts NY, LLC. "We are planning to roll out 25 units in Manhattan over the next 5 years."
How Do You Roll? expects to open five new restaurants by the end of the 2014. Last week, the first fast-casual sushi restaurant announced the newest Area representative for Southern California, Avi Shafshak, to bridge into the western market.
"We have had a continued focus on the major metropolitan cities who have a diverse community and a desire for fresh and unique sushi inspired cuisine," said CEO Yuen Yung. "Previously, we were focused on the southern region of the country, and now we’ve extended our growth strategy across the country and internationally."
Founded in Austin, Texas, by brothers Yuen and Peter Yung, How Do You Roll? is an Asian fast-casual franchise that began in 2008. How Do You Roll? prides itself on conducting quick service, encouraging consumer creativity and offering a variety of healthy foods to stay true to its mission statement of "Making the world better, one stomach at a time."
SOURCE How Do You Roll?
How Do You Roll?
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