Renovation Realty Expands to San Francisco Bay Area

Franchisee Introduces Model for Renovating, Selling Residential Real Estate to New Market

SAN FRANCISCO - August 12, 2014 - (BUSINESS WIRE) - Renovation Realty, which pioneered a one-stop-shop approach to residential real estate renovation and sales, today announced that franchisee David Scafani will expand the company's innovative model for adding value to clients' homes to the San Francisco Bay Area.

"We're excited for David and his team to introduce our turnkey service to a new market. Our goal is take our proven model and grow it to become the industry leader in residential real estate renovation and sales."

Launched in September 2011 in San Diego, Renovation Realty is both a full service residential renovation contractor and real estate brokerage. The company adds monetary value to clients' homes by using its own capital to renovate the property before placing it on the market for sale as the listing brokerage, with zero out-of-pocket costs to a homeowner.

"In order to continue expansion of our business model, it's essential to establish its value in a major market," said Cannon Christian, president of Renovation Realty. "We selected David and his team because of their proven experience in all facets of the residential real estate industry in California. It was a natural fit."

Born and raised in San Francisco, Scafani has more than 20 years in the real estate business and has managed a real estate investment group, invested in commercial and residential real estate, and developed residential real estate for resale. His Renovation Realty franchise team brings more than 100 years of combined experience in the real estate, renovations, sales, mortgage and financing industries. They currently operate another Renovation Realty franchise in the North County area of San Diego, where operations have been fine-tuned over the last six months to prepare for introduction in the Bay Area.

Renovation Realty's services will be available throughout the San Francisco Bay Area, encompassing all nine counties.

Renovation Realty's aim is to make the process of renovations and sales worry-free for homeowners who may have below-market properties to sell and lack the capital or the knowledge to renovate and maximize return on investment, or both. Renovation Realty experts know from experience what works in each market and sub market. They recommend renovations that will generate the best return for the client and the fastest sales. Homeowners in the San Diego market have seen up to 25 percent increases in values on properties from rural areas to the coast.

"Demand for our one-stop array of services continues to grow," said Christian. "We're excited for David and his team to introduce our turnkey service to a new market. Our goal is take our proven model and grow it to become the industry leader in residential real estate renovation and sales."

Through ownership of a Renovation Realty franchise, franchisees benefit from company expertise and established systems while joining what Christian believes is a growing team of entrepreneurs offering a differentiated approach to home renovations and sales.

Renovation Realty's Bay Area franchisee office is located in San Rafael, Calif.

For additional information, visit www.renovationrealty.com.

About Renovation Realty

Renovation Realty is a San Diego-based company that helps homeowners renovate and sell their homes at an increased return and without incurring any out-of-pocket costs. As both a full service residential renovation contractor and real estate brokerage, the company adds monetary value to customer homes by using its own capital to renovate the property before placing it on the market for sale as the listing brokerage. Selected as one of San Diego Metro Magazine's 2012 Most Admired Companies, Renovation Realty and its team members are expert sources on the topics of real estate and home renovations. The company launched its franchise operation in summer 2013. www.renovationrealty.com

Contact: 

Katelyn O'Riordan
Gable PR
619-284-1714
Katelyn@gablepr.com

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