Cruise Holidays International to Join Forces with

As Pioneering Cruise Franchise Network Becomes DistinctBrand within the Marketing Organization

Cruise Holidays agencies will maintain brand name, plus benefit from increased support and greater variety in supplier options.

August 13, 2014 // // Plymouth, MN - Today, Cruise Holidays, North America's original cruise-only franchisor, has announced that it is becoming a division within, bolstering the consortium's size and prestige as's ranks grow even further. The transition is taking place to not only add significant value to the ongoing participation by members of the Cruise Holidays family, but also to further increase the overall strength of the Cruise Holidays brand. Both Cruise Holidays and are part of Travel Leaders Group.

Because Cruise Holidays agencies will be invited to continue using the Cruise Holidays brand via an annual license, there will be little to no impact on anything their clients see, other than continued enhancements, along with a greater variety in suppliers offered by Additionally, Cruise Holidays agencies will continue to benefit exclusively from existing preferred supplier agreements, programs and services.

"The net positive impact on the members of our Cruise Holidays family cannot be overstated," said John Lovell, CTC, President, Travel Leaders Franchise, Leisure and Consortia. "Essentially, this means that Cruise Holidays – along with what our franchisees have come to expect – will remain consistently supported from within the organization. Yet because of's sheer size and scope, they'll also now be in a position to further avail themselves of everything that our consortium offers, including additional suppliers particularly on the tour side."

"Our commitment to the success of our Cruise Holidays members remains intact while at the same time lowering the cost of participation. The Cruise Holidays brand is strategically vital to our company, and through these changes, we're proud to offer them more than ever before," said Kevin Weisner, Senior Vice President, Cruise Holidays International. Weisner will remain with the company and join the senior management team.

"Over the past seven months, itself has embarked upon an exciting journey," said Lovell. "The new brand and positioning of 'Belong. Inspire. Grow.' reflects the industry-leading role that has established as an innovative network of professionals that celebrates highly-driven travel agencies. We're confident that our Cruise Holidays members will immediately feel the impact of what can offer them and will continue to flourish. They and their clients will remain at the center of everything does."

About Cruise Holidays

Cruise Holidays is a cruise specialty retail franchise, with franchisees in the United States, Canada, the United Kingdom and Australia. Cruise Holidays is also a distinguished provider of land tour vacation packages. Founded in 1984, Cruise Holidays is part of Travel Leaders Group, which is the largest traditional travel agency company in North America with approximately $20 billion in annual sales volume through over 6,000 locations. is the largest travel services marketing organization in North America, serving independent retail travel agencies across the U.S. and Canada. facilitates "The Power of the Partnership" between a network of quality Preferred Suppliers and member agencies that increase profits through disciplined marketing, comprehensive training and unique vacation products.

Visit to learn why belonging to is the ideal way to inspire clients and grow your business. is owned by Travel Leaders Group and maintains its headquarters in Alexandria, VA. Travel Leaders Group ranks as the #1 corporate travel management company by Business Travel News. It was listed among the top ten travel companies on the Travel Weekly Power List. ranks #1 in the Top 10 Consortia/Cooperatives in the Travel Weekly Power List and has been recognized with the Gold Magellan Award for excellence in Marketing.

For further information, contact at 1650 King Street, Suite 450, Alexandria, VA 22314; tel: 800-843-0733.

SOURCE Cruise Holidays


Maggie Blehert



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