August 13, 2014 // Franchising.com // InterContinental Hotels Group (IHG), one of the world's leading hotel companies, today announces the launch of IHG® Dining Rewards, awarding members with generous dining and accommodation benefits and an instant status upgrade in the group's loyalty programme, IHG® Rewards Club. The Australasia launch is the second phase in the rollout of the new programme, following its launch in Greater China in May.
For an annual fee of AU$319 (Australia) or AU$295 (New Zealand), joining members will receive a dual membership card for both their IHG® Rewards Club and IHG® Dining Rewards programme memberships. IHG® Dining Rewards sets itself apart from the competition by offering a one-tier membership status upgrade in IHG® Rewards Club, the world's first and largest hotel loyalty programme.
Core IHG® Dining Rewards programme benefits:
Karin Sheppard, Chief Commercial Officer, Asia Middle East and Africa, IHG said, "This programme goes beyond just great dining discounts by providing flexibility and benefits to all members, no matter how far or how often they travel, from room rate discounts to IHG® Rewards Club membership status upgrades."
"We're thrilled to be launching the programme in Australasia; home to great hotels offering superb dining. With IHG® Dining Rewards already available in Greater China and with its continued roll out across the Asia, Middle East and Africa (AMEA) region soon, there will be even more places for members to redeem their dining and room benefits at our great hotels."
Members are able to redeem their benefits at all 33 of IHG's InterContinental, Crowne Plaza and Holiday Inn hotels in Australia, New Zealand, Fiji and Vanuatu, as well as a growing number of hotels across Greater China. The programme is set to launch in the UAE, Singapore, Malaysia and Thailand by the end of 2014, meaning even greater opportunities to redeem room and dining benefits, and will be available at hotels across South East Asia, Japan and the Middle East by the end of 2015.
A prospective member can sign up by calling toll free: 1800 226 462 (Australia) or 0800 26 44 42 (New Zealand). For more information on the programme & participating hotels please visit www.ihgdiningrewards.com.
IHG® Rewards Club, the industry's first and largest hotel rewards program with 79 million members is free, and guests can join at IHGRewardsClub.com, by downloading the IHG® app or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. The programme offers industry-leading benefits, including free internet for members across IHG's family of nine trusted hotel brands.
SOURCE InterContinental Hotels Group (IHG)