Sweet Success: Sweet Arleen's First Franchise-Owned Location Off to Successful Start
Yorba Linda Sweet Arleen's Sells More Than 2,000 Cupcakes During First Week
Westlake Village, CA (PRWEB) August 13, 2014 - It has only been one week since the very first franchise-owned Sweet Arleen's location opened its doors in Yorba Linda, California at 18503 Yorba Linda Blvd., and cupcakes have been flying off the shelves. More than 2,000 cupcakes have been sold since Yorba Linda owner Toren Halseth opened the business. This does not include hundreds of bread puddings, cakes and beverages, as well as multiple wedding bookings, including one for over 200 guests this October.
"We have been extremely pleased with the success so far," said Arleen Scavone, the bakery's namesake, CEO and Founder. "The results of our first week, without advertising and prior to our grand opening, not only exceeds my expectations but is four fold to our financial forecast for new openings. The immediate positive response from the Yorba Linda community during our soft opening validates the tremendous growth potential of the Sweet Arleen's brand."
Aside from selling more than 2,000 cupcakes in the first week, the first franchise-owned location has been delighting customers with its signature bread puddings, the cupcakes' sweet and savory counterpart. Halseth and his team remain busy, anticipating churning out another 5,000 cupcakes by the end of August.
"We've been energized by the amazing response we've seen so far from the Yorba Linda community," said Halseth. "It's been a rollercoaster ride so far, but it's one that the entire team is happy to be on."
In 2009, 22-year-old Halseth first discovered Sweet Arleen's through a Craigslist ad. The ad led to Halseth's first role in the company as a part-time baker in the cupcake and bread pudding boutique. Five years later, after that bakery — Sweet Arleen's —made multiple national television appearances and began to expand on a national scale, the 27-year-old Halseth signed as the Westlake Village, California-based bakery's first franchisee.
In addition to launching its first franchise location in Yorba Linda with Halseth at the helm, Sweet Arleen's has two more franchise units scheduled to open in 2014, with an additional five units sold that will open in 2015, including their first store in the Las Vegas market. In celebration of the sweet success, Sweet Arleen's is offering a $10,000 rebate for all additional franchise unit sales through the end of 2014.
"Due to the anticipated sales velocity of all products at the Yorba Linda store, we've already notified our suppliers to increase our initial standing order," said Scavone. "We are also quickly upsizing our inventory, staffing and sales forecasts for the new Utah and Texas locations which will open in the next two months."
Sweet Arleen's is also looking forward to the store's debut of a new, ultra-modern prototype. Guests can expect to be wowed by the clean, all-glass building with modern lighting and upscale finishes, like elegant chandeliers, a cupcake bar for eating while viewing episodes of Arleen's consecutive wins on Food Network's "Cupcake Wars", and a private Sweet Occasions seating area for event consultation and tastings. The typical cost of build-out for this model ranges from $250,000 to $300,000.
Franchise opportunities are available throughout California, and across the U.S. Those interested in learning more about opening their own Sweet Arleen's are invited to visit http://franchising.sweetarleens.com/.
About Sweet Arleen's
Based in Westlake Village, Calif., Sweet Arleen's bakes boutique-style cupcakes and both sweet and savory bread puddings that are perfect for any occasion. A three-peat winner of Food Network's Cupcake Wars, the award-winning brand was founded by banker-turned-baker and entrepreneur Arleen Scavone in 2009. After launching franchising in May of 2013, Sweet Arleen's has already sold eight units in eight months and is prepared to continue its expansion nationwide. For more information, please visit http://franchising.sweetarleens.com/.
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