Wendy's Celebrates Fans' Pleas to Keep the Pretzel Flame Alive with Final #PretzelLoveSongs Music Video
Legendary Pretzel Bacon Cheeseburger to Join Wendy's Permanent Menu2014 Pretzel Bacon Cheeseburger
August 14, 2014 // Franchising.com // DUBLIN, Ohio – Wendy's® confirms its relationship status with the Pretzel Bacon Cheeseburger through the final #PretzelLoveSongs music video. And, the good news is the pretzel bun is here to stay.* Released this week on Wendy's #PretzelLoveSongs YouTube playlist and Wendy's Facebook page, Wendy's last #PretzelLoveSongs music video celebrates fans' desires to keep the pretzel bun love alive.
All summer long, Wendy's asked fans to share their love of its pretzel bun using the hashtag #PretzelLoveSongs for a chance for their social media posts to appear as lyrics in a series of over-the-top music videos that traced the pretzel love story: from heartbreak of when the pretzel bun left restaurants, to the rejoicing of its return and now, to the elation of the everlasting pretzel love.
The final music video – "Let It Live" – features the catchy sound bites of consumer tweets celebrating the "best news that you've heard all day," in a dance-pop anthem sprinkled with gold chains, confetti and pretzel jewelry. The closing credits of the video acknowledge consumers' grand achievement with a virtual high five: the Pretzel Bacon Cheeseburger is now Combo 11.
"The pretzel bun initially returned this summer as a limited-time offering, but this bun has become a fixture in the hearts of consumers across America," said Liz Geraghty, Wendy's
Vice President Brand Marketing. "We've had fun bringing their pretzel bun passion to life through music all summer long and are now pleased to share the love by adding the Pretzel Bacon Cheeseburger to our standard menu."
The Pretzel Bacon Cheeseburger will join Wendy's premium signature sandwiches, such as its Dave's Hot 'N Juicy® cheeseburgers and the Asiago Ranch Chicken Club, as Combo No. 11 on the menu. The Pretzel Bacon Cheeseburger features a warm cheddar cheese sauce, center-cut Applewood Smoked Bacon and smoky honey mustard. The fresh, never frozen juicy beef** hamburger patty is garnished with a slice of cheddar cheese, sliced red onions and hand-cut tomato and fresh, spring mix made with nine different greens. Chicken lovers can also customize their sandwiches to include the warm embrace of the pretzel bun for a small additional charge.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.
*At participating Wendy's locations.
**Fresh ground beef served in the contiguous U.S. and Canada.
SOURCE The Wendy's Company