August 20, 2014 // Franchising.com // DALLAS – La Madeleine Country French Café is making a major impact on the fight to end childhood hunger.
Today, the company announced its updated 2014 fundraising results that directly support Children's Hunger Fund (CHF). Thus far in 2014, through a combination of new café events and ongoing promotional programs, la Madeleine and guests together have raised $89,339, which translates to almost 715,000 meals. La Madeleine will continue to work closely with Children's Hunger Fund throughout the balance of the year to increase donations and feed children who need a helping hand.
"Teaming up with Children's Hunger Fund has been such a rewarding experience for everyone at la Madeleine. When you consider that CHF has a 99 percent flow through of funds that go directly to feed children in need, it is clear that we are partnering with a very special organization," said John Cahill, chief operating officer for la Madeleine Country French Café. "It is amazing to see the difference we can make as a company to improve the lives of children."
Delivering Hope by the Jarful, a campaign in which $1 from every jar of la Madeleine's famous Tomato Basil Soupe purchased in café is donated to CHF, has been running since April 30th and will continue through the end of the year.
This spring, la Madeleine ran a gift card promotion in which they donated $5 to Children's Hunger Fund for every $25 gift card purchased. La Madeleine also benefits Children's Hunger Fund during each new café opening. The company and guests alike make significant contributions to the cause during training and grand opening events.
"Having the support and commitment of la Madeleine has spread new hope for helping kids in need," said Dave Phillips, founder and president of Children's Hunger Fund. "It is clear that la Madeleine puts a great amount of care into its efforts, and for that we are truly grateful."
To date, Children's Hunger Fund has provided food and aid to more than 20 million children in America and around the world.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother's cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine's authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, la Madeleine has more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
Dave Phillips founded Children's Hunger fund 22 years ago in the Los Angeles suburbs. After encountering suffering children in Honduras, Dave sought to make a difference. Since 1991, 99% of total contributions - over 1 billion dollars in food and other aid - has been distributed through programs serving more than 20 million children across America and in more than 16 countries around the world. In 2013, Children's Hunger Fund provided in excess of six million meals with over 1.5 million of those meals being delivered in the homes of those in need. Amazingly, Children's Hunger Fund operates with only 43 full and part-time employees worldwide. Close to 20,000 volunteers in 2013 were utilized to maximize their reach and impact while minimizing overhead. Children's Hunger Fund strives to operate with total financial integrity and efficiency. The organization is listed by CharityNavigator.org, MinistryWatch.org, and Forbes.com as one of the most cost-effective charities in the nation.
SOURCE la Madeleine Country French Café
All Points Public Relations