August 21, 2014 // Franchising.com // DUBLIN, Ohio – Wendy's® is inviting consumers to get a taste of "The Gouda Life" – a world filled with exquisite tastes and posh provisions such as a brioche bun, Dijon aioli and Gouda cheese – through Wendy's latest premium offering, the new Smoked Gouda Chicken on Brioche. With Gouda making its appearance on Wendy's menu for the first time, the limited-time only Smoked Gouda Chicken on Brioche is packed with savory sophistication without pricey pretension.
"The new Smoked Gouda Chicken on Brioche brings distinct and sophisticated flavors to the table – particularly the mild yet nutty tastes of Smoked Gouda – to help elevate our customers' food experience," said Liz Geraghty, Wendy's Vice President, Brand Marketing. "At Wendy's, we understand our customers are seeking an elevated culinary experience through specialty and on-trend ingredients like natural cheeses and premium, artisan breads, all at a quick-service price."
The new Smoked Gouda Chicken on Brioche is packed with flavor, including a thick, creamy Dijon aioli with a tangy mustard finish paired with double-smoked, mild and rich Gouda cheese. The sandwich also features a sweet caramelized onion sauce made from puréed caramelized onions. A warm, lightly breaded chicken breast is topped with sliced red onions and fresh spring mix, served on a toasted brioche bun.
Following on the heels of other Wendy's products featuring unexpected cheeses within the industry, such as Asiago, Cheddar and Muenster, Gouda is making its debut at Wendy's. This specialty smoked cheese with robust flavor is a trending cheese in 2014*, and is growing in popularity among food enthusiasts.
Available for a limited time only at participating Wendy's, the Smoked Gouda Chicken on Brioche has a suggested price of $4.79. Price and participation may vary.
*Source: International Dairy-Deli-Bakery Association™ (IDDBA) "What's in Store 2014" Report, released on November 27, 2013. More information available upon request.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.