Pizzaburger Imitators Beware; Boston's Restaurant & Sports Bar Brings Back Original, Adds Sliders
National Casual Dining Chain Proves 'Size Matters' with Mini Version of the Innovative Smash Hit
DALLAS - August 25, 2014 - (BUSINESS WIRE) - After last year's incredibly positive response to the Pizzaburger's debut, Boston's Restaurant & Sports Bar (Boston's), a casual-plus dining concept that combines a family-friendly restaurant and separate sports bar under one roof, is giving its guests something new to crave. The national dining chain's original Pizzaburger was duplicated over and over again after its introduction last fall, and this year, the company is unveiling its newest addition, the Pizzaburger Sliders, which will be added to the menu as part of a nationwide campaign rolling out August 25, 2014.
Click to Tweet: Often imitated, never duplicated. @BostonsCorp launches a new twist on an instant classic with its #Pizzaburger Sliders #SizeMatters http://bit.ly/1v6xqhw.
The Pizzaburger Sliders are a new addition to the casual dining chain's fall menu, stacking up against the brand's original Pizzaburger. The brand's original creation, which incorporates two of America's favorite foods into one heavenly combo, has been scaled down in order to appeal to guests who are in the mood to share this tasty concoction, while the original Pizzaburger is back on the menu this year in order to satisfy even the biggest appetite.
The Pizzaburger and Pizzaburger Sliders are available in the most popular flavor from last year, Pepperoni & Bacon. Both designs still feature the brand's handmade pizza dough which is then layered with Boston's signature pizza sauce, freshly grated cheeses and pepperoni and bacon. A half-pound Angus burger is then smothered in more signature sauce, wrapped in the pizza dough and baked to a bubbly perfection.
"After the extremely positive response we received from our guests last year, we knew we wanted to bring the Pizzaburger back for people to enjoy, while adding a new twist with the Sliders version," said Troy Cooper, Chief Operating Officer of Boston's Restaurant & Sports Bar. "The addition of the sliders fits perfectly with our sports bar and family friendly atmosphere, which encourages groups of people to come in and enjoy meals together. The original Pizzaburger and Pizzaburger Sliders give our guests a distinct choice, depending on the size of their appetites."
In addition to the Pizzaburger Sliders, Boston's is adding two other menu items to its lineup this fall. The BBQ Blue Burger, fresh ground beef grilled to order, stuffed with crispy onion straws and bleu cheese, drizzled with Sweet Baby Ray's Barbecue Sauce and finished with a Baja slaw and the Trip-Dip, an appetizer featuring queso, guacamole and salsa with fresh-baked tortilla chips, will be available for a limited time.
Boston's Restaurant & Sports Bar's U.S. operations are based in Dallas. The company currently has 32 locations operating in 22 states and 7 locations in Mexico. The company's sister brand, Boston Pizza celebrating 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country.
About Boston's Restaurant & Sports Bar
Headquartered in Dallas, Texas, Boston's Restaurant & Sports Bar offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston's specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston's have more than 390 outlets throughout the United States, Canada and Mexico. For more information on the Boston's franchise opportunity, visit www.bostons.com/franchising/. For the latest news on Boston's Restaurant & Sports Bar visit www.facebook.com/BostonsNational or follow Boston's on Twitter at www.twitter/BostonsCorp.
Fishman Public Relations
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