Zaxby's Teams Up with 'The Identical' for Its First Major Motion Picture Partnership
Southeast-based restaurant chain offers free music downloads from the soundtrack of the film starring Ray Liotta and Ashley Judd.
(PRWEB) August 31, 2014 - For the first time ever, Zaxby's – a Southeast favorite for chicken fingers and wings and one of the nation's fastest-growing restaurant chains – has partnered with a major motion picture. To celebrate the launch of the movie, The Identical, Zaxby's is offering a free song download from the movie's soundtrack each week at participating locations from now through Sept. 28. Rolling out in theatres Sept. 5, The Identical is an inspiring drama set in the South in the 1950s during rock 'n' roll's heyday.
As an extension of the partnership, race fans will recognize the film title from the Zaxby's team car, which has been carrying movie graphics since July 19. Driver John Wes Townley makes a cameo with the Zaxby's team car in the music video for the title track, "Bee Boppin' Baby," from the all-original soundtrack.
"We are excited for the opportunity to partner with City of Peace Films and help sharing the inspiring story told in The Identical because it's the kind of quality, family-friendly entertainment Zaxby's customers will love," said Zach McLeroy, co-founder of the company. "This is an entertaining movie with great music and a powerful message. We want the fans who enjoy our food and family-friendly culture and strong values to know about it."
The Identical tells the story of twin brothers unknowingly separated at birth during the Great Depression. Drexel Hemsley becomes an iconic 50's rock 'n' roll star, while Ryan Wade (Blake Rayne) struggles to balance his love for music and pleasing his father. The Rev. Wade (Liotta) and his wife (Judd) are sure their adopted son has been gifted and called by God to be a preacher. But Ryan challenges his parent's vision for his life, and unflinchingly chooses to launch his own music career with his best friend (Seth Green).
Performed by lead actor, Blake Rayne, "Bee Boppin' Baby," is the title track for The Identical movie's 20-plus original songs, all produced and co-written by Motown legend, Jerry Marcellino. During his famed career, Jerry Marcellino has composed and produced songs for Grammy-winning icons including Michael Jackson, Diana Ross, The Jackson 5, The Supremes and Eddie Money. The Identical movie soundtrack will be release by City of Peace and Capital Records, but Zaxby's fans may visit participating locations or visit http://www.theidenticalmovie.com/zaxbys now to download a new exclusive track each week.
Yochanan Marcellino, executive producter of The Identical and president of its production company, City of Peace Films, said Zaxby's is precisely the kind of brand he wants associated with his film.
"Zaxby's is a place for families," he explained, "and The Identical is a film for families."
Zaxby's currently operates more than 625 locations in 15 states - Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia.
An alternative to fast food, Zaxby's offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby's as the Most Craveable Fast Casual in America, in Technomic's Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. In honor of the thousands of children the restaurant chain serves every year, Zaxby's is a proud supporter of Make-A-Wish®. The company operates more than 625 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit http://www.zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.
About City of Peace Films
City of Peace Media and City of Peace Films includes, but is not limited to, the following list of creative services: major physical and digital distribution, record production, artist management, artist development, music publishing, song development, art direction, graphic design, website development, music video production, film production and film development. City of Peace Media also consults in the following strategic areas: marketing plan development, public relations planning, radio promotion, publicity, advertising, touring and name branding.
The primary focus of City of Peace Media and City of Peace Films is to provide a framework where music, films and video with "redeeming value" can be developed, produced and distributed worldwide, bringing a message of hope, love and encouragement to this generation.
St. John & Partners
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