BRIX Holdings, LLC Acquires Souper Salad® and Greenz®
Parent Company of Red Mango® Expands Portfolio of Franchise Companies
September 04, 2014 // Franchising.com // DALLAS – BRIX Holdings, LLC, an innovative multi-concept franchising company, today announced the additions of Souper Salad and Greenz to its growing roster of franchise chains. With a portfolio of brands positioned to benefit from healthier dining trends, these two salad concepts continue to expand BRIX investments in concepts that offer lighter fare and strong potential for growth.
"These acquisitions are consistent with our focus on healthier menus driving a healthy business opportunity," said Joe Vitrano, CEO of BRIX Holdings. "Both brands have the potential to expand in the fast growing segment of the food industry focused on consumers’ healthier eating choices."
As part of the acquisitions, Dan Hernandez will remain president of Souper Salad and Scott McIntosh, head of franchising and real estate for Souper Salad, will join the BRIX franchise development team for all of the BRIX brands. "We look forward to supporting Dan and quickly bringing new levels of support to Souper Salad franchisees," added Vitrano.
"We are excited about what this transaction means for the brand and our franchisees," said Hernandez. "BRIX has the resources to build on Souper Salad’s strong brand equity to revitalize and grow our system."
Souper Salad is one of the largest soup and salad restaurant brands in the Southwest with 37 locations. Founded in 1978, Souper Salad offers a unique and always changing menu of crisp salads, handcrafted soups and fresh baked breads made from scratch daily. This buffet style restaurant also offers hot menu items such as tacos and pizza as well as delicious desserts like strawberry shortcake.
BRIX Holdings plans to enhance the product offering, upgrade the branding, update existing locations and utilize BRIX marketing, real estate, and franchising infrastructure to expand the concept.
Addressing the same category, but in a small-box, fast casual format, BRIX acquired Greenz, a Dallas-based cafe with two locations serving artistically crafted salads, soups and wraps made fresh daily with high quality all-natural ingredients for customers looking for an elevated salad and light food experience.
"The essence of Souper Salad is on trend and is in a good position to prosper with the application of BRIX resources and experience," Vitrano said. "Greenz is in an early stage and its unique menu provides BRIX with an excellent starting point for further concept development and eventual expansion."
About BRIX Holdings, LLC
BRIX Holdings, LLC is a Dallas-based multi brand franchising company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market segment and have the potential to grow into national and international award-winning chains. The current BRIX Holdings portfolio includes the Red Mango, Smoothie Factory, RedBrick Pizza, Greenz and Souper Salad chains.
About Souper Salad
Founded in 1978, Souper Salad is an operator of 7 company-owned and 30 franchised all-you- care-to-eat soup and salad bar restaurants in seven states located predominantly in the South and West. A selection of salad items, soups, pasta salads, baked potatoes, breads and desserts are made fresh daily at each location. Visit www.soupersalad.com for more information.
For 10 years, the award-winning menu at Greenz has combined the freshest ingredients in new, innovative ways to create salads, soups, sandwiches and smoothies to please everyone from the devout vegetarian to the diehard meat-eater. Visit www.greenzsalads.com for more information.
SOURCE BRIX Holdings, LLC