Choice Hotels Appoints McCann As Lead Strategic And Creative Agency
ROCKVILLE, Md. - Sept. 3, 2014 // PRNewswire // - Choice Hotels International, Inc. (NYSE: CHH) today announced the selection of McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review and is effective immediately. Choice Hotels International, with 11 brands in the U.S., is one of the world's largest hotel companies.
"Today, we are building on our existing loyal customer base by aggressively expanding into the upscale segment, targeting millennials and business travelers, all while adding higher-end hotels and resorts, in premier destinations, to our portfolio. Accordingly, we were looking for a strategic and creative partner who can help us take the communications of our brands to the next level," said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels. "McCann presented a strategic, creative vision and platform for telling the powerful Choice story."
Chris Macdonald, President of McCann New York, said, "Throughout this review, we encountered great people, experienced great chemistry, and dug into an incredibly exciting opportunity for Choice Hotels. We are thrilled to be chosen as their partners."
Media responsibilities were not part of the review and continue to be handled by Havas Media. Cohn & Wolfe remains Choice Hotels PR agency of record.
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of June 30, 2014, 423 hotels, representing more than 32,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 93 hotels, representing approximately 8,300 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotel & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.
Choice Hotels International offers the Choice Privileges® rewards program. With more than 20 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Hotel & Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and SkyTouch Technologyare proprietary trademarks and service marks of Choice Hotels International Inc. and its subsidiaries.
© 2014 Choice Hotels International, Inc. All rights reserved.
McCann's New York agency is the flagship agency of McCann Erickson (www.mccann.com), the world's largest advertising agency network and the founding unit of McCann Worldgroup, a leading global marketing services company with 23,000 employees. McCann Worldgroup is part of the Interpublic Group (NYSE: IPG).
SOURCE Choice Hotels International, Inc.
Choice Hotels, Director
Corporate Communications Director
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