Innovative SEO Strategy Drives Record Real Estate Buyer Traffic
Lifestyle Real Estate Website Breaks Web Traffic Records
September 05, 2014 // Franchising.com // KANSAS CITY, Mo. – More than 90 percent of real estate buyers start their search for property online1. In July, millions of these consumers searched the Internet looking for lifestyle real estate, which includes second and vacation homes, retirement communities, ranches, farms, horse, mountain, waterfront and other properties outside of urban cities. According to United Country Real Estate, the nation's largest seller of lifestyle real estate, visitor traffic at the firm's national website increased to record levels. Consumers are finding the United Country national and local websites due to some innovative search engine optimization (SEO) strategies.
"We have been consistently breaking web traffic records at www.UnitedCountry.com and our other national lifestyle property websites each month for well over two years now," said David Dickey, chief technology officer for United Country Real Estate. "We've surpassed 1.5 million visitors in July to just one of our numerous owned lifestyle and rural property websites, more than 760,000 of which were unique visitors with 51,794 user sessions. These numbers are larger than any month our team has seen since www.UnitedCountry.com launched nearly 20 years ago."
These numbers reflect the investment the company has made toward its in-house SEO team, which is continually looking for new ways to bring lifestyle and rural properties to the attention of the internet-savvy buyer of today's world.
"Number of visits to a website and the number of unique visitors to a website are the numbers where you see the real action," Dickey said. "Each month we are seeing approximately 3 million visitors to our entire network of lifestyle websites."
United Country continues to innovate with new web technology and SEO techniques to help buyers easily find the company's more than 3,500 lifestyle property websites and sort through over 65,000 properties with ease. Some of these technologies and techniques will serve single listings up to property searchers or office sites in a specific market, and uniquely also layer on national, regional and state property type websites. In most cases, United Country will deliver more than one search result on page one results for thousands of buyer searches. This powerful SEO effort has resulted in the record web traffic the company has been experiencing for more than seven years and achieving a new monthly record in July.
"The ability for a small city or town real estate professional to ensure their websites and listings are found by buyers searching internationally or regionally for lifestyle property types is oftentimes unachievable or an investment they can't afford to make without the power of a national network," said Mike Duffy, president of United Country Real Estate. "This is why we've made the strategic decision to make a major investment in United Country websites and buyer search strategies and drive optimal buyer search performance. We have made a commitment to our affiliates that we will continue to innovate real estate marketing to expose their local listings more broadly as United Country has done since 1925."
For more information about United Country Real Estate, call 800-999-1020 or visit their main website at www.UnitedCountry.com.
1NAR 2014 Consumer Online Search Study
About United Country Real Estate
United Country Real Estate – a division of the United Real Estate Group – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country is the only franchise company to specialize in small city, town, second home, vacation, retirement, coastal, mountain, recreational, waterfront, ranches, farms, timberland, land, equine, livestock, investment and other lifestyle properties outside of metropolitan markets. United Country supports nearly 600 offices and 5,000 real estate professionals across the US, Costa Rica, Panama and Honduras with a unique, comprehensive marketing program that includes the highest ranked and largest portfolios of specialty property marketing websites, the largest real estate marketing services company, an extensive buyer database of more than 500,000 opt-in buyers and exclusive global advertising of properties.
2820 NW Barry Road
Kansas City, MO 64154
Public Relations Department