Family Caregiving Advocate Leeza Gibbons Invests In Senior Helpers

Gibbons' Personal Experience Inspires Partnership with Leading In-Home Care Company

BALTIMORE - Sept. 9, 2014 // PRNewswire // - Senior Helpers, a national franchise dedicated to ensuring a better quality of life for aging adults and their families, is excited to announce Emmy Award winner and Alzheimer's champion Leeza Gibbons has partnered with Senior Helpers. Adding significant star power to amplify awareness about the needs of America's growing senior population, Gibbons will extend her dedication to family caregivers by becoming an official spokesperson for Senior Helpers and invest in Senior Helpers franchises.

"Senior Helpers provides trusted and dependable care and encouragement to seniors and families facing devastating illnesses such as Alzheimer's and dementia," said Leeza Gibbons. "This kind of care means the world to families like mine. My mother and grandmother's struggle with Alzheimer's disease showed us how much we needed help to get through it. That is why I am proud to invest in Senior Helpers, to empower and uplift seniors and their families."

"Choosing someone to provide care in your home is such a delicate decision because they truly become an extension of the family. I am partnering with Senior Helpers because they understand this better than anyone in the business. I've been impressed with their dedication to truly educate and support families on their journey, and I believe they have what it takes to become the number one trusted company in their industry," Gibbons continued.

"Leeza's personal experience, expertise and passion for caregiving make her much more than a celebrity endorser," said Peter Ross, CEO of Senior Helpers. "Through Leeza's investment in a Senior Helpers franchised business, she continues her life mission of guiding families who are struggling to care for loved ones with a memory disorder or chronic illness and leading them in the right direction."

This backing by Leeza, the number one celebrity in the family caregiving space, comes on the heels of a substantial investment in Senior Helpers in 2012 by Levine Leichtman Capital Partners, a private equity fund. This proves there is a growing need for trusted brands like Senior Helpers to provide dependable care to the nearly one in five Americans projected to be 65 years or older by 2030. Additionally, the Alzheimer's disease strikes someone every 67 seconds, making the need for the type of specialized Alzheimer's care Senior Helpers provides critical.

For interview requests or additional questions, contact Jennifer Ridgley at (410) 962-6431 or jlr@planitagency.com.

Senior Helpers ensures a better quality of life for seniors and their families by providing dependable, affordable care at a moment's notice. The company's core values of integrity without compromise, open communication, positive attitudes, continuous advancement and always improving the quality of life and celebrating life are what make Senior Helpers the best in the business. For more information go to www.SeniorHelpers.com or to learn about becoming a Senior Helpers Franchisee go to SeniorHelpersFranchise.com.

Video - https://www.youtube.com/watch?v=IFa6cS2sCn8.

SOURCE Senior Helpers

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