The Melting Pot Targets Calgary, Canada for Franchise Expansion
Leading Polished Casual Fondue Restaurant to Exhibit at Local Franchise Expo, Sept. 20-21
September 09, 2014 // Franchising.com // TAMPA, Fla. – The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking franchisees to bring its interactive dining experience to Calgary, Canada, naming the city as a target for future franchise development. To support this initiative, The Melting Pot will be exhibiting at the National Franchise & Business Opportunities Expo, booth #105, Sept. 20-21 at the Telus Convention Centre.
The U.S.-based brand aims to develop one restaurant in Calgary and one restaurant in Banff and is currently offering single- and multi-unit franchise opportunities. Additionally, the company is looking to recruit qualified new franchisees in other Canadian cities, including Vancouver and the Greater Toronto Area. There is currently one Canadian Melting Pot restaurant in Edmonton, Canada, which opened in 2010.
"The Melting Pot concept is backed by 30 years of experience in franchising and nearly 40 years of brand recognition, making this an ideal business opportunity for entrepreneurs," said Dan Stone, vice president of franchise development for Front Burner Brands. "Since the brand has been well-received in Edmonton, we see tremendous growth potential for The Melting Pot in Calgary. We look forward to connecting with potential franchisees at the event and highlighting the many benefits of investing in our unique dining concept."
The Melting Pot made a strong showing in the 2014 Nation's Restaurant News Consumer Picks Survey ranking sixth out of 38 concepts in the casual dining segment. In the varied menu/specialty sub-segment of the casual dining industry, The Melting Pot ranked first in the categories of cleanliness, service and likelihood to recommend. Overall in the casual dining segment, the brand ranked second in cleanliness, second in service and fourth in likelihood to recommend.
The Melting Pot operates 135 restaurants in the U.S., Canada and Mexico and has more than 25 locations in development internationally. The concept is known for offering an assortment of flavorful fondue dishes including a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
To further fuel its national expansion, the company is actively seeking qualified franchisees and will host a franchising webinar on Wednesday, Sept. 17 at 11 a.m. (EDT). To register, please visit https://www2.gotomeeting.com/register/481256242.
The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 USD and liquid assets of at least $325,000 USD per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $977,000 USD to $1,436,000 USD. Single- and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 USD per unit.
To learn more about ownership opportunities with The Melting Pot, contact Ashley Pollard, franchise development manager for The Melting Pot, at 813-425-6228 or visit www.meltingpotfranchise.com.
To learn about fondue history and facts, check out The Melting Pot's fondue infographic.
About The Melting Pot Restaurants, Inc.
With 135 restaurants in North America, existing locations across 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.
About Front Burner Brands
Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with 135 locations in North America and more than 25 locations currently in development, Burger 21 with 14 locations open in Arizona, Florida, Georgia, New Jersey, New York, North Carolina and Virginia, and more than 20 in development in eight states, and GrillSmith with five locations in the Tampa Bay area. For more information, visit http://www.frontburnerbrands.com.
SOURCE The Melting Pot Restaurants, Inc.
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