Premium U.S. Fast Food Chain Carl's Jr. Targets India's Young and Hungry
California-Based Restaurant Chain Signs Development Deal with New Delhi-based Cybiz BrightStar Restaurants Private Limited
CARPINTERIA, Calif. - September 10, 2014 - (BUSINESS WIRE) - CKE Restaurants Holdings, Inc. ("CKE"), parent company of Carl's Jr. and Hardee's, today signed a development agreement with India's BrightStar Restaurants Private Limited, owned by CybizCorp. The initial agreement is for up to 100 new Carl's Jr. restaurants. The deal is the first in India for the premium burger chain that believes there is potential for more than 1,000 Carl's Jr. restaurants in India over time.
"We see tremendous potential in the Indian market, and CybizCorp's proven track record in the franchise sector in both real estate and food and beverage gives us great confidence in the partnership and our future success in the country."
"We have been preparing for an entry in India for more than three years, and after substantial due diligence we decided to sign CybizCorp as our franchise partner in the country," said Ned Lyerly, President of International at CKE Restaurants. "We see tremendous potential in the Indian market, and CybizCorp's proven track record in the franchise sector in both real estate and food and beverage gives us great confidence in the partnership and our future success in the country."
"The time is right for a premium burger quick-service restaurant such as Carl's Jr. to enter India, as we are witnessing a 'burger revolution' in our country, a parallel phenomena that was witnessed in the Pizzas and Pasta category a decade back," said Sam Chopra, Group Chairman and Founder of CybizCorp. "The advent of multiple brands in the premium burger category in the recent past bears testimony to this trend. After successfully managing the Master Franchises of some of the most premium stand alone outlets in the country, representing an iconic brand like Carl's Jr. will be an exciting proposition. We looked for the best in quick-service burgers and chose Carl's Jr. We look forward to a wonderful partnership with CKE, and our first store opening is anticipated for spring 2015!"
Known for its one-of-a-kind premium menu items such as its signature line of charbroiled Thickburgers, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™ made with premium ice cream, Carl's Jr. and its sister-chain Hardee's continue to deliver substantial and consistent growth in the U.S. and overseas. More than any other quick-service restaurant ("QSR"), Carl's Jr. is recognized for its premium products, centered on a wide variety of fresh, big and delicious charbroiled burgers that lead the industry in taste, quality and innovation. The brand also is well-known for its edgy, award-winning marketing approach, and its popularity can be gauged by the millions of YouTube views that its advertisements capture.
For India, Carl's Jr. has developed a full line of fresh and flavorful, premium vegetarian options that speak to Indian tastes and preferences. Many of these new items that are unique to the India market will be launched in addition to several signature Carl's Jr. menu items known and loved around the world.
"We are thoroughly overjoyed with this new partnership between CybizCorp and CKE," said Ms. Sana Chopra, Director at Cybiz BrightStar Restaurants Private Limited. "I personally have great faith and belief in this brand and know that our unique offerings, including premium vegetarian burger options, are going to be greatly enjoyed by the Indian consumers of today. Partial table service and contemporary, comfortable upscale California-themed décor in a QSR environment is something unique to the India market."
In addition to entering India, CKE recently opened Carl's Jr. restaurants in new markets including Brazil, Canada, Costa Rica, Denmark, Ecuador, New Zealand and the Bahamas.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl's Jr.® and Hardee's® quick-service restaurants. CKE operates Carl's Jr. and Hardee's as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,522 franchised and company-operated restaurants in 42 states and 31 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl's Jr./Hardee's brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl's Jr./Hardee's system is now 75 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com or www.hardees.com.
CybizCorp specializes in consulting, incubation, franchising, licensing and channel distribution in various verticals including real estate and food and beverage. It represents, as its India Master Franchisee, RE/MAX – the world's largest real estate brokerage network with a global presence in 95+ countries with 6,000+ offices and 85,000+ agents and 100+ franchises across 30+ cities in India. Its founders have represented Horwath, a leading global hospitality consulting practice, in India and Nepal in the past and trace their lineage to famous Indian restaurant brands like The Embassy and Kwality's and have owned multiple Coffee Day Xpress kiosks in the past. CybizCorp is currently the Master Franchisee of restro-pub brands like Fork You, RPM, Skooter, Warehouse Café, The Flying Saucer Café, Boom Box Café, The Townhouse Café and Café Out of the Box; Asian brands like The Embassy, Lazeez Affaire, Raas, Pure Punjab; and quick-service restaurant brands like Rossa ASAP, and also has financial interests in the Playboy Club, Café and Lounge brands for North India. For more information about CybizCorp, please visit www.cybizcorp.com.
CKE Restaurants Holdings, Inc.
Director of PR
Carl's Jr. India
Cybiz BrightStar Restaurants Private Limited
+91 98112 63063