First-Time Franchisee Assumes Ownership of Charlotte, N.C. Valpak Territory
Former Valpak Sales Representative Brings Savings to Businesses and Residents in Charlotte
September 11, 2014 // Franchising.com // LARGO, FL – Valpak, a leader in local print and digital coupons, announced today that Patti Neeley has acquired the Valpak of Charlotte, N.C. territory. As a former Valpak sales representative, Neeley brings 25 years of advertising sales experience to the business. With this territory, she will mail Valpak’s signature blue envelope to 300,000 homes, and growing, in Charlotte, N.C. and the northern region of South Carolina.
"I am thrilled to own my first Valpak after being with the company for so many years," said Neeley, Valpak of Charlotte franchisee. "When I heard that the franchise was seeking new ownership, I had no doubt I needed to purchase the Charlotte territory. I’m looking forward to leveraging my years of experience and love for the brand to bring savings to business and residents in the community."
Neeley originally worked for Valpak of Chesapeake, Md., and quickly became their top sales representative. As a believer of the product Valpak offers, she moved further south and transferred to the Valpak of Charlotte territory where she worked her way to the top sales rep and sales manager. When the Charlotte franchisee left the area, Neeley knew it was her opportunity to buy the franchise. After a few months of ownership, she has already improved the office’s overall sales and productivity and has hired several talented and experienced reps.
"With years of Valpak experience under her belt, Patti was the perfect candidate for ownership," said Greg Courchane, Valpak’s director of franchise sales. "We are thrilled to have her as a franchise business partner, and we’re confident that she will serve the community well for years to come."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Cox Target Media also ownsSavings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Charlotte, please contact Patti Neeley at email@example.com or 704-230-5109.
For more information on Valpak franchise opportunities, please contact Greg Courchane at firstname.lastname@example.org or (800) 678-2743 or visit www.valpakfranchising.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com/coupons/home and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Fish Consulting, LLC
O: (954) 893-9150 ext.222
C: (954) 732-6053