New Menchie's Store at Winepress Shopping Center Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

September 11, 2014 // Franchising.com // FRESNO, Calif. – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store at Winepress Shopping Center, located at 3090 W. Shaw Ave., Suite 102, Fresno, CA 93711. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Fresno favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, September 13 to Friday, September 19 packed with free servings of its best-in-class frozen yogurt all day long.

"Being a Fresno native, it was important for my first entrepreneurial venture to be something that would be beneficial to the community I grew up in," said franchisee Mitch Nitta. "One thing that I was most attracted to was Menchie's core values of family, education, community and quality. I can't wait to bring smiles to Fresno residents and give back to the community that has already given me so much."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Winepress Shopping Center is located at 3090 W. Shaw Ave., Suite 102, Fresno, CA 93711 and is open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com or call (559) 274-9002.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, September 13
Time: 11 a.m. to 6 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt,* free T-shirts** and a balloon artist.
*One 8oz cup per guest, 11 a.m.-6 p.m.
**First 25 guests at 11 a.m.

Day: Sunday, September 14
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, September 15
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, September 16
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, September 17
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, September 18
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, September 19
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Contact:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com

###

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