New DQ Grill & Chill® Restaurant Opens in Pell City

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings.

September 12, 2014 // Franchising.com // Pell City, Ala. – The Dairy Queen® system is pleased to announce the opening of the Pell City DQ Grill & Chill® restaurant located at 2034 Martin Street South. This location is the newest Dairy Queen restaurant in a family of more than 6,300 restaurants world-wide committed to offering every fan a place where they can relax and share a great meal and one-of-a-kind soft serve treats.

The 2,612 square-foot DQ Grill & Chill restaurant can seat 70 guests inside, 20 outside and also offers a convenient drive-thru window. The Pell City DQ Grill & Chill restaurant has added more than 50 new jobs, contributing to Pell City’s employment growth. The new restaurant also will contribute to the state’s restaurant sales which, according to the National Restaurant Association, are projected to increase by 3.6 percent this year.

"We are excited to open a DQ Grill & Chill restaurant in Pell City and welcome the community in to enjoy our full menu of cravable food items, signature and innovative treats and Orange Julius® Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks," said restaurant operator BJ Burcham.

In addition to breakfast items such as pancakes, biscuits & gravy and breakfast sandwiches, the menu at the Pell City DQ Grill & Chill restaurant features the DQ system’s value meal, $5 Buck Lunch, which is available daily from 11 a.m. to 4 p.m. at this location. Fans have a choice of a Bacon Cheeseburger, quarter-pound GrillBurger™ with cheese, 3-piece Chicken Strip Lunch and Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat.

The DQ Grill & Chill restaurant in Pell City also features treat favorites, such as the iconic Blizzard Treats, DQ Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius fruit-blended beverages. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada. The Orange Julius Premium Fruit Smoothies are fresh-blended to order with real fruit and low-fat yogurt. Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.2 million fans, and become a fan at facebook.com/dairyqueen.

Pell City DQ Grill & Chill restaurant at a glance:

Address: 2034 Martin Street South, Pell City, AL 35128

Phone: 256-338-3755

Employees: 50 plus on a continuous basis

Square Footage: 2,612 square feet

Number of Seats: 70 inside, 20 outside

Hours of Operation: The new restaurant serves lunch and dinner.
- Sunday through Thursday: 6 a.m. to 10 p.m.
- Friday and Saturday: 6 a.m. to 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

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