September 12, 2014 // Franchising.com // Madison, N.J. - Sotheby's International Realty Affiliates LLC today announced that Prudential Lancaster Real Estate in Lancaster, Pennsylvania, is the newest member of its real estate network and now will operate as Lusk & Associates Sotheby's International Realty.
Anne M. Lusk is owner of the firm, which has one office at 100 Foxshire Drive in Lancaster. With the addition of this firm, the Sotheby's International Realty® brand will have five independently owned and operated offices throughout the state of Pennsylvania in Philadelphia, New Hope, Kennett Square and Lancaster.
"The Lancaster market offers residents a beautiful rural landscape with convenient access to several major cities," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "We proudly welcome Lusk & Associates Sotheby's International Realty to our network and the fine properties they represent."
According to Lusk, the Sotheby's International Realty brand affiliation creates new opportunities for her agents and clients. "With the Sotheby's International Realty global reach, we now have many added avenues of exposure for the homes we represent," she said. "We are focused on offering our clients a high level of custom service that addresses their unique needs."
The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 720 offices in 52 countries and territories worldwide. Lusk & Associates Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Senior Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC