The Melting Pot Announces Expansion Plans for Des Moines, Iowa

Leading Polished Casual Fondue Restaurant to Host Webinar Oct. 2 to Fuel National Expansion 

September 15, 2014 // Franchising.com // TAMPA, Fla. - The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, announced plans to expand the brand's presence in the Des Moines market, naming the city as a target for future franchise development. This would bring the first Melting Pot restaurant to the state of Iowa.

"One of the things that attracted us to Des Moines is its fast-growing restaurant scene, which offers a unique opportunity for The Melting Pot," said Dan Stone, vice president of franchise development for Front Burner Brands. "We are confident that the restaurant will be well-received by residents once they have tried our customizable menu options including cheese fondues, entrees and chocolate fondue desserts.

Given the unique nature of The Melting Pot concept, we have plans to open only one restaurant in the Des Moines market, making this is a very limited opportunity."

The Melting Pot made a strong showing in the 2014 Nation's Restaurant News Consumer Picks Survey ranking sixth out of 38 concepts in the casual dining segment. In the varied menu/specialty sub-segment of the casual dining industry, The Melting Pot ranked first in the categories of cleanliness, service and likelihood to recommend. Overall in the casual dining segment, the brand ranked second in cleanliness, second in service and fourth in likelihood to recommend.

The Melting Pot operates 135 restaurants in the U.S., Canada and Mexico and has more than 25 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrees served with signature dipping sauces. The menu features a variety of a la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrees and chocolate fondues.

To further fuel its national expansion, the company is actively seeking qualified franchisees and will host a webinar on Thursday, Oct. 2 at 11 a.m. (EDT). To register, please visit https://www2.gotomeeting.com/register/518037810.

The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $977,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit.

To learn more about ownership opportunities with The Melting Pot, contact Ashley Pollard, franchise development manager for The Melting Pot, at 800-783-0867 ext. 152 or apollard@meltingpot.com or visit www.meltingpotfranchise.com.

To learn about fondue history and facts, check out The Melting Pot's fondue infographic.

About The Melting Pot Restaurants, Inc.

With 135 restaurants in North America, existing locations across 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for nearly 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

About Front Burner Brands

Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 135 locations in North America and more than 25 locations currently in development, Burger 21 with 14 locations open in Arizona, Florida, Georgia, New Jersey, New York, North Carolina and Virginia, and more than 20 in development in eight states, and GrillSmith with five locations in the Tampa Bay area. For more information, visit http://www.frontburnerbrands.com.

SOURCE The Melting Pot Restaurants, Inc.

Contact:

Ellie Mannix
Fish Consulting, LLC
O: (954) 893-9150 ext.223
C: (954) 604-4583
emannix@fish-consulting.com

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