Christina Russell Joins Camp Bow Wow® as New President
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Christina Russell Joins Camp Bow Wow® as New President

Nation's Largest Pet Care Franchise Strengthens Its Leadership Team For Further Growth

September 16, 2014 // // Broomfield, CO - Camp Bow Wow, the nation's largest pet care franchise and an Inc. 5000 company, this week announced the appointment of Christina Russell as its new President. With an impressive background in Executive Leadership and franchise expansion, Christina brings invaluable experience to the Camp Bow Wow team.

As President of Camp Bow Wow, Ms. Russell will focus on accelerated growth and heightened profitability across the board. Delivering value to customers is an essential component of her mandate, as well as continuing to strengthen relationships with key stakeholders such as franchisees and investors. Ms. Russell's role will utilize her professional expertise to effectively communicate company values to the public, across the media, to government agencies and to prospective franchisees.

"Appointing Christina Russell as our President, with her impressive track record in business leadership, will ensure that Camp Bow Wow continues to grow and exceed expectations. Knowing that our business is being driven by such a successful leader makes me, and all at Camp Bow Wow, confident and excited for the future of the company," noted Heidi Ganahl, CEO and Founder of Camp Bow Wow.

"I'm so pleased to be a part of the Camp Bow Wow team," added Christina Russell, President of Camp Bow Wow. "I know from experience that franchisees bring an unsurpassed passion, energy, and wisdom, and I'm looking forward to working with everyone at Camp Bow Wow. Together, we're going to continue building Camp profitability and expanding this amazing brand."

Prior to joining Camp Bow Wow, Ms. Russell spent the past 15 years of her career in franchising for the world's largest fitness franchisor, Curves International. She started as a franchisee, owning four successful clubs and worked her way through the system as a business mentor, area director, and ultimately as the VP of Operations for thousands of franchisees across the US and Canada.

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For press inquiries, please contact: 5W Public Relations.

About Camp Bow Wow

In 13 years, Camp Bow Wow, the premier pet care franchise, has grown to include over 152 locations across North America, becoming a $71 million brand. The company was recently ranked 214 out of 500 in Entrepreneur's Franchise 500 list in 2013 and for the fifth year in a row named to the INC. magazine 5000 list of America's fastest growing private companies. The Camp concept provides the highest levels of fun, safety and service for its Campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive.

Since the Broomfield, Colorado-based Company started franchising in 2003, Camp Bow Wow has sold more than 152 franchises in 37 states, plus one in Canada, over 41% being women-owned. In August 2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF) a leading animal healthcare company in the United States and Canada.

The Camp Bow Wow brand family also includes:

  • Home Buddies by Camp Bow Wow - premier in home pet care
  • Behavior Buddies - premier dog training
  • The Bow Wow Buddies Foundation - a non-profit organization dedicated to improving the lives and health of dogs everywhere, through foster programs, spay and neuter efforts, disaster assistance, canine cancer research, animal welfare education, therapy dog teams and shelter improvements.

SOURCE Camp Bow Wow



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