Mrs. Fields Launches "Mrs. Fields Moments" to Bring Loved Ones Together

Campaign Supports Work of Partner Organization USO

RICHMOND, Va. - Sept. 15, 2014 // PRNewswire // - Mrs. Fields Famous Brands ("Mrs. Fields") and Interbake Foods LLC ("Interbake Foods," the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) today kicked off "Mrs. Fields Moments," a national campaign inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones.

At a time when obligations leave precious little time for the ones that matter most, Mrs. Fields is encouraging a nationwide movement to dedicate Sunday night to cookie moments with family and friends. Mrs. Fields wants every cookie lover to embrace and share their #mrsfieldsmoments – from milk-and-cookies to bedtime treats – and has provided fun and useful tools for doing so at www.mrsfieldsmoments.com.

Mrs. Fields is a Proud Supporter of the United Service Organizations, Inc. (USO), and "Mrs. Fields Moments" builds on the Organization's "Every Moment Counts" campaign, which helps all families – military and otherwise – make the most of every moment together.

"When you buy Mrs. Fields cookies, you're not just buying a cookie: You're helping create moments that matter for troops enduring long deployments," said Kevin McDonough, President of Interbake Foods. "By buying a box of Mrs. Fields cookies, you help give a cookie moment for you and for them. It's a touch of home to those who need it most."

Visit MrsFieldsMoments.com for "Snacktivity" ideas, Conversation Starters, more information about the Mrs. Fields–USO partnership, or to find a grocery store with Mrs. Fields Cookies (look for the USO banner on the box!).

About Mrs. Fields Famous Brands

The Company is a well-established franchisor in the premium snack food industry, featuring Mrs. Fields® and TCBY® as its core brands. Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 950 franchised and licensed locations throughout the United States and in 23 foreign countries. In addition, it operates an internet and catalog gifting business, a branded retail business and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base. The Company is currently relocating their headquarters from Salt Lake City, Utah to Broomfield, Colorado.

About the USO

The USO lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors, troops in transition and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.

About Interbake Foods

Headquartered in Richmond, VA Interbake Foods LLC is a baked goods manufacturer with over 110 years of business experience. Interbake Foods is the North American cookie and cracker Division of Weston Foods. This includes Interbake Foods in the USA and Colonial Cookies Limited in Canada. Weston Foods' mission is to be recognized by its customers as providing the best bakery solutions in North America and Interbake is privileged to serve the marketplace with our award-winning products and services. Interbake Foods consists of three distinct business segments: Retail Private Brands, Contract Manufacturing and Girl Scout cookies through our ABC Bakers Division.

SOURCE Interbake Foods LLC

Contact:

Alden Leonard
Senior Content Strategist
Delucchi Plus
202.248.5848
aleonard@delucchiplus.com

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