Sotheby's International Realty Brand to Enter Hainan and Strengthen Presence in China
September 17, 2014 // Franchising.com // Madison, N.J. - Sotheby's International Realty Affiliates LLC today announced Tianjin Zeng Yi Real Estate Brokerage Co. Ltd., which is owned by Plus Investment Holding Group (Beijing), will open Hainan Sotheby's International Realty in China, furthering the brand's expansion in Asia.
Kevin Corbett will serve as chief executive officer, and Jim Hao will serve as general manager. The firm is expected to open in mid-November of this year.
"Following the planned opening of Beijing Sotheby's International Realty in October, Kevin and Jim look to continue the momentum in Hainan," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Hainan, with its tropical climate, is a tourist hot spot. We are proud of their efforts in creating a strong presence in this market, as we continue our expansion in Asia."
With the opening of Hainan Sotheby's International Realty, the Sotheby's International Realty® brand will have 27 independently owned and operated offices throughout Asia in Australia, Beijing, Hong Kong, Japan, New Zealand, the Philippines, Taiwan, Thailand and Vietnam.
"Hainan is often referred to as the Hawaii of China, and the No. 1 tropical resort destination there," said Corbett. "With the strength of the Sotheby's International Realty network and our robust resources in Hainan, we are opening new doors to this exotic haven and to those seeking to invest in China's world-class resort real estate. With the opening of Hainan Sotheby's International Realty, we foresee further growth and expansion in mainland China's luxury real estate market."
The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 720 offices in 52 countries and territories worldwide. Hainan Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Director, International Marketing, Asia Pacific
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940