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Valpak Print and Digital Expands in Atlantic County

By: Valpak |  14 Shares     151 Reads

Local Entrepreneur Adds New Territory in South New Jersey 

September 17, 2014 // Franchising.com // LARGO, FL – Valpak, a leader in local print and digital coupons, announced today that Bill Reichert has expanded his existing Valpak business to include brand new territories in Atlantic County, N.J. Reichert has owned Valpak of South Jersey successfully since 1986 and currently mails Valpak’s signature blue envelope to residents in Burlington, Camden and Gloucester Counties, as well as part of Atlantic County. With this new expanded territory, he will now mail to 40,000 additional homes in Atlantic County.

"I am thrilled to be able to expand with Valpak, offering a suite of print and digital products to businesses and residents in Atlantic County," said Reichert, Valpak of South Jersey franchisee. "For nearly three decades, I have steadily grown my business, and I am excited to bring greater savings to residents throughout South Jersey."

Reichert originally signed on with Valpak in 1986, leveraging his sales and marketing experience. His office has since grown to six sales people, including the addition of his new sales person for the new Atlantic County territory.

"We have watched Bill’s business successfully grow over the years, and are excited to see him further expand his territory," said Greg Courchane, Valpak’s director of franchise sales. "We look forward to many more years to come with him as part of the Valpak family, and know he will bring Valpak’s products to more residents across New Jersey."

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.

Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Cox Target Media also owns Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of South Jersey, please contact Bill Reichert at bill_reichert@valpak.com or 856-424-6699 ext. 11.

For more information on Valpak franchise opportunities, please contact Greg Courchane at greg_courchane@valpak.com or (800) 678-2743 or visit www.valpakfranchising.com.

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

SOURCE Valpak®

Media Contact:

Andie Biederman
Fish Consulting, LLC
O: (954) 893-9150 ext. 209
C: (954) 253-5051
abiederman@fish-consulting.com

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