New Coralville Winestyles Tasting Station to Hold Ribbon Cutting Sept. 22
Retailer Features Weeklong Promotions and Events to Celebrate New Location with Community
September 18, 2014 // Franchising.com // Coralville, Iowa - WineStyles Tasting Station®, a newly re-branded boutique concept dedicated to simplifying the wine and craft beer shopping experience, is celebrating the grand opening of its first boutique in Coralville, Iowa located in Iowa River Landing at 920 E. 2nd Avenue, Suite 115. The store will hold a ribbon cutting ceremony on Monday, Sept. 22 at 4 p.m. for the community and will offer special pricing on a selection of its wines by the glass, draws, pizzettes and cheese plates.
To further celebrate the new WineStyles Tasting Station in Coralville, the boutique will offer special promotions and events all week long:
- Tuesday, Sept. 23: Customers who purchase any four wines from the store's six for $60 selection will pay $40.
- Wednesday, Sept. 24: Justin & Landmark Winery will pour select wines from 6 – 8 p.m. as part of the boutique's monthly Winery Spotlight. RSVP required; limited seating available.
- Thursday, Sept. 25: Wine Club members will receive 15 percent off and non-members will receive 10 percent off all wine and accessories only.
- Friday, Sept. 26: Stillwater Artisanal Ales Tap Takeover will offer beer and food specials.
- Saturday, Sept. 27: Meet Tommaso Venturi of Olianas wines and enjoy nearly 40 wines at the Grand Tasting event from 5:30 – 9 p.m.
"We are thrilled to introduce Coralville residents to the WineStyles Tasting Station experience and invite them to taste, learn and enjoy our variety of wines, craft beers and gourmet foods from around the world," said Bryan McGinness, CEO of WineStyles Tasting Station. "Our corporate headquarters are in Des Moines and we believe there is strong growth potential for our company in Iowa. We will remain focused on our expansion efforts throughout the state, while continuing to provide a unique shopping experience for our guests."
In addition to Coralville, WineStyles Tasting Station currently has three other locations throughout Iowa in Johnston, Sioux City and West Des Moines. The company also aims to develop new stores in cities such as Ankeny, Cedar Rapids, Marion, Davenport and Dubuque over the next several years.
The WineStyles Tasting Station in Coralville offers a unique retail experience and warm ambiance that is reminiscent of an old-world wine cellar. Wines are categorized by style and taste, rather than by varietal or region, which helps to simplify the shopping experience. The selection includes a rotation of unique labels and hard-to-find wines from both small and large vineyards from around the world. Each bottle is accompanied by a description listing the wine's characteristics, flavors and suggested food pairings.
Additionally, the WineStyles Tasting Station in Coralville features a full wine bar with dozens of wines by the glass and a full selection of food, craft beers, fine chocolates, organic teas and gourmet coffee. Furthermore, the store offers a variety of gifts and wine accessories including customizable gift baskets, monthly wine, beer, and cheese clubs, and a frequent buyer program. The location also features weekly wine and beer tastings, private event opportunities, as well as education classes.
The location will serve guests Sunday from noon – 4 p.m., from 11 a.m. to 8 p.m. on Monday – Wednesday and 11 a.m. to 9 p.m. on Thursday – Saturday. For more information on the new Coralville WineStyles Tasting Station, call (319) 383-4485 or visit www.winestylescoralville.com. Follow WineStyles Tasting Station on Twitter and on Facebook, and for all latest upcoming events, tastings and promotions delivered straight to your inbox, join our Clubhouse News.
To fuel WineStyles Tasting Station's growth in Iowa and across the country, the company is seeking entrepreneurs with retail experience. WineStyles Tasting Stations will be developed through single-unit and area developer agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approximately $229,000 - $380,500. The initial franchise fee is $25,000. For more information on franchising and conversion opportunities, visit our website, www.winefranchise.com or call 866-424-WINE.
About WineStyles Tasting Station
WineStyles Tasting Station demystifies wine and craft beers by categorizing bottles by style and taste, rather than by varietal or region. Each store features regional craft beers and hundreds of rotating wines from around the world with most priced $10 - $25 per bottle. WineStyles Tasting Station customers can also Taste, Learn and Enjoy® the best in artisanal cheeses, fine chocolates, craft beers, organic teas and other gourmet items. Headquartered in West Des Moines, Iowa, WineStyles Tasting Station currently operates over 25 locations across the country. WineStyles Tasting Station encourages all customers to drink wine and beer responsibly. For more information visit www.winestyles.com.
SOURCE WineStyles Tasting Station