Toys"R"Us® and Claire's, Inc. Enter into Strategic Global Partnership

More Than 100 Claire's Branded Shops to Be Open in Toys"R"Us Stores Around the World by the End of 2014

September 18, 2014 // Franchising.com // WAYNE, NJ - Toys"R"Us®, the world's leading dedicated toy retailer, and Claire's, one of the world's leading specialty retailers of fashionable jewelry and accessories for young women and girls, announced they have entered into a strategic global partnership to bring trendy, fashion-forward products to Toys"R"Us customers in select stores around the world. Following a successful pilot program in Europe, Claire's-branded shops within Toys"R"Us stores will expand to nearly 100 locations across the continent, including stores in the United Kingdom, France, Germany, Austria and Spain, and set in 12 Toys"R"Us stores in the United States by the end of 2014. Shoppers will be able to choose from thousands of products found in Claire's stand-alone stores, including a unique assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The partnership is expected to grow and evolve over time.

Two Claire's locations in the United States will officially debut this week in the company's flagship Toys"R"Us Times Square and FAO Schwarz stores in New York City. These larger shop locations will be the only stores to feature ear piercing services at this time. The additional 10 locations in the United States are expected to be open by the end of October and will be located in Murrieta, CA; Colorado Springs, CO; Jensen Beach, FL; Florence, KY; Waldorf, MD; Henderson, NV; Toledo, OH; Tulsa, OK; Philadelphia, PA; and Houston, TX.

"Claire's has long been a destination for young fashion-forward shoppers looking to find the most trend-right accessories, and we're delighted to bring their expertise to our tween business," said Antonio Urcelay, Chairman of the Board and Chief Executive Officer, Toys"R"Us, Inc. "We continue to explore new concepts that bring fresh merchandising content and offerings to our Toys"R"Us customers around the world."

Featuring the distinctive purple Claire's signage, as well as gray fixturing coupled with moveable display floor racks, Claire's shops within a Toys"R"Us store will be a destination for young fashionistas seeking the most up-to-date trends in jewelry and accessories. The shops will vary in size by location.

"We are excited to expand our Claire's global footprint to Toys"R"Us locations across the globe and expose new customers to our fashionable brand," said Beatrice Lafon, Chief Executive Officer, Claire's Inc. "The Claire's shops in Toys"R"Us stores will offer consumers a constantly refreshed assortment of the hottest trending jewelry and accessories for which Claire's is known."

The two brands will support the launch with a cross-promotional program, inclusive of targeted email marketing, social media and signage within participating Toys"R"Us stores.

For high-resolution photos of the Claire's shop in FAO Schwarz, click here and Toys"R"Us Times Square, click here.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 710 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Claire's Inc.

Claire's Inc. is one of the world's leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire's and Icing. As of February 1, 2014, Claire's Inc. operated 3,114 stores in 18 countries throughout North America, Europe, and China. The Company also franchised 421 stores in 27 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America. More information regarding Claire's Stores is available on the Company's corporate website at www.clairestores.com.

SOURCE Toys"R"Us, Inc.

Media Contacts:

Linda Connors
Toys"R"Us, Inc.
973-617-4398
Linda.Connors@toysrus.com

Hind Palmer
Claire's Inc.
+44 (0) 7773 844 670
Hind.Palmer@claires.co.uk

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