Boise, Idaho – September 3, 2014 – Balihoo (www.balihoo.com), the leading local marketing platform helping national brands activate thousands of data-driven campaigns, announced several shifts in leadership. David Oliveira will step into the role of Chief Executive Officer at Balihoo, effective immediately, while company founder and former CEO, Pete Gombert, will advise the company in his role as Chairman of the Board. David O'Neill has assumed the role of Executive Vice President of Sales, leading the sales organization.
"As Balihoo continues on its path of exponential growth and innovation, there is no better time to expand our leadership and vision at the executive level," said Pete Gombert. "Both Dave Oliveira and David O'Neill bring years of diverse knowledge, experience, and the kind of incomparable passion needed to continue to propel Balihoo forward. I look forward to actively engaging as Chairman of Balihoo's Board of Directors."
Oliveira is a seasoned veteran with more than 20 years of experience at some of the nation's top organizations, including Yahoo! and Mediaocean. His expansive career has spanned numerous industries, including print and digital, national brands and agencies, making him the perfect candidate to empower Balihoo to reach its full potential. In his most recent role as General Manager of MBuy, a division of Mediaocean, Oliveira led a team focused on providing technology-driven media solutions for agencies, including a white-label digital trading desk.
"Balihoo is revolutionizing the way national brands approach local marketing, and I'm honored to step in and lead the organization," said Oliveira. "Local marketing has historically been difficult to execute as it required many people, many processes, and significant investment. Balihoo's best-in-class platform has removed process inefficiencies and enables national brands to activate locally-relevant campaigns with speed and accuracy. I'm thrilled to be able to work with the team to continue bringing innovative solutions that help national brands amplify their local presence and leverage local for strategic advantage."
Balihoo also announced that David O'Neill, an industry leader with a proven track record, joins the organization as Executive Vice President of Sales, leading both the internal and enterprise sales departments. David has been involved in technology sales and sales leadership for his entire 20+ year career. He has worked for multi-billion dollar organizations, including Xerox Corporation and IBM, in various roles. David moved into the marketing space when he joined Salesforce to help build out the Marketing Cloud organization as the Central Region Vice President; David also served as Director of Global Sales for ExactTarget Social.
To learn more about Balihoo and the new members of the leadership team visit, www.balihoo.com.
Balihoo is the leading local marketing platform, helping national brands activate millions of data-driven campaigns. The cloud-based technology incorporates a full suite of solution modules, ranging from traditional tactics to local digital tactics, which enable national brands and agencies to scale campaigns to local markets and increase revenue. For two years in a row, Balihoo has been ranked as one of the Best Places to Work by Outside Magazine and has topped the list as one of the Best Places to Work in Idaho. Balihoo has also been named as one of the fastest growing private companies in America, earning a place on the Inc. 500/5000 several times.
To learn more about Balihoo, visit:www.balihoo.com
Managing Editor, Balihoo