Leader in Customized Cabinet Shelving Adds Experienced CMO to Leadership Team

Michael Sinclair Brings Two Decades of Strategy and Marketing Experience to ShelfGenie

September 22, 2014 // Franchising.com // ATLANTA – ShelfGenie, the leader in customized cabinet shelving solutions, has recently named Michael Sinclair as Chief Marketing Officer (CMO). As an accomplished marketing leader, Sinclair brings with him extensive knowledge in the consumer and business-to-business arenas.

With more than two decades of experience helping companies fulfill critical marketing and strategy needs, Sinclair spent the past 10 years working in senior leadership roles advising management teams and delivering breakthrough strategies and programs that have driven hundreds of millions in organic growth. He has previously worked with some of the world's leading brands, including Alcoa, Dow Chemical, GROHE, Novartis, Salomon, and Vodafone.

"Michael has an impressive ability to think strategically and help plan for success," said Allan Young, CEO of ShelfGenie. "I am honored to have him as part of the ShelfGenie team. With his keen knowledge of the consumer services industry, as well as his resilient and energetic work ethic, I'm confident he will help create a strong branding strategy that will ultimately assist us in achieving our long term goals."

Furthermore, over the past five years, Sinclair has acted as a marketing and strategy turnaround specialist, helping companies such as BB&T, Mölnlycke Healthcare and Suunto implement stronger marketing programs to accelerate company growth.

"I look forward to leveraging my experience with a company that has gained tremendous momentum in the home improvement industry," Sinclair said. "ShelfGenie has grown from a small business to an international company in just a few years. I was attracted to the personalized service ShelfGenie provides to each client and the unique approach ShelfGenie is taking to fulfill an unmet need in the industry. I'm eager to dive into the position and carry the brand to the next level."

ShelfGenie's dedication to its employees and franchisees – as well as its client satisfaction rating has aligned the company for tremendous growth. ShelfGenie currently has more than 160 locally owned and operated franchise locations operating throughout 22 states and Canada and is on pace on open nearly 45 additional franchises in 2014.

About ShelfGenie

Based in Atlanta, GA and founded in 2000, ShelfGenie is the industry leader in customized cabinet shelving solutions. With more than 160 locally owned and operated franchise locations operating throughout 22 states and Canada, ShelfGenie solutions are tailored to a consumer's needs and the way they live. ShelfGenie's affordable, high impact shelves are designed to provide homeowners with easy access to their belongings in the kitchen, pantry, bathroom, garage or anywhere there is a cabinet or shelf. For more information on ShelfGenie, visit http://www.ShelfGenie.com/pr or call (888) 543-4366.

SOURCE ShelfGenie

Media Contact:

Stacy Rubenstein
Fishman PR
847-945-1300
srubenstein@fishmanpr.com

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