"Planet Fitness Midwest" Franchise Group Continues to Expand in St Louis, Cincinnati, and Lexington

CINCINNATI - September 23, 2014 - (BUSINESS WIRE) - Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, continues its expansion with new clubs to open in St Louis, MO, Cincinnati, OH and Lexington, KY by franchise group "Planet Fitness Midwest." Planet Fitness has differentiated itself from other health clubs by offering low monthly membership fees while continuing its commitment to maintain a clean and comfortable environment.

In 2012, Planet Fitness Midwest ("PFMW") opened three gyms, in Newport, KY, the Finneytown area of Cincinnati, OH as well as its first club in Lexington, KY adjacent to the Kroger on the corner of Bryan Station and New Circle Road.

In 2013, PFMW demonstrated continued success in the Cincinnati metro area with the August opening of its Springdale, OH location with over 29,000 square feet of high end equipment and amenities as well as the December opening of 22,000 square foot facility in Milford, OH.

In April 2014, PFMW opened its first St Louis metro location in Overland, MO. The 29,000 square foot club is the first of ten St. Louis locations planned by the ownership group with both Wentzville, MO and Mid Rivers Mall, St Peters, MO slated to open January 2015.

PFMW will open another Cincinnati area location featuring a two story 28,000 square foot club in the heart of Western Hills on Glenway Ave in two weeks. Finally, the group will develop a premier site on Mall Road in Florence, KY. The 29,000 square foot facility will be located near the new Costco and Menards power center scheduled to open late 2015.

PFMW will open five additional clubs in 2015 including their Midwest Flagship. Located in Lexington, KY, it will be the largest Planet Fitness in the region at approximately 30,000 square feet. The ownership group is developing this location ground up on a three acre pad and will feature the following:

  • 120 Pieces of Cardio, including Treadmills, Ellipticals, ARCs, Stationary Bikes and Stair Climbers
  • Spa Inspired Changing and Locker Area with Luxury Rain Showers, HDTVs and more
  • Individual HDTVs on all 120 pieces of Cardio equipment with over 70 Channels
  • 2 Full Life Fitness Circuits of Strength Machines and an MTS Circuit
  • PF 30-Minute Express Circuit
  • PF 12-Minute Ab/Core Circuit
  • 12 Ergoline Platinum Level Tanning Units
  • 2 Massage Chairs
  • 3 Hydro-Massage Beds
  • Life Fitness 360 TRX Trainer

The Planet Fitness Flagship is part of the redevelopment of the old Circuit City center. The new class A, retail center is in the heart of the Nicholasville Road corridor and will feature multiple restaurant pads and various other retail uses. The developer of the center looked at three fitness concepts before deciding on Planet Fitness for its unique approach and superior operations track record in the Midwest.

The Nicholasville Rd. Planet Fitness is the second of four two story prototypes that PFMW is developing in the next 18 months. The next will be a Florence KY site followed by Edwardsville, IL in the third quarter 2015.

"We're thrilled at the chance to open our second Planet Fitness in Lexington KY". "If you're looking for a judgement-free, clean and comfortable place to work out at a great value, then you'll love Planet Fitness" said, Joss Gass, regional manager of PFMW.

As a token of appreciation for its members, unlimited fitness training is included with all memberships and is always conducted in small groups of no more than five people. Planet Fitness also provides free pizza on the first Monday of every month and free bagels on the on the second Tuesday of every month, while supplies last.

In addition to the $10-a-month membership, Planet Fitness also has the PF Black Card® membership*, which costs $19.99 a month and includes unlimited tanning, use of massage chairs, Hydro-massage beds, free guest privileges, and use of all clubs in the Planet Fitness chain nationwide.

Currently, there are over 800 clubs and more than 5 million members nationwide. Planet Fitness is also the national brand partner of the popular NBC show "The Biggest Loser."

For more information, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/Planet Fitness) and Twitter (www.twitter.com/PlanetFitness).

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has over 800 locations nationwide and has grown to more than 5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.

SOURCE Planet Fitness

Contact:

Sam Glassman
Planet Fitness
917-543-9527
Sam@PlanetGyms.com

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