Latin America Set to Become Largest International Region for Johnny Rockets
September 24, 2014 // Franchising.com // Aliso Viejo, Calif. – Centrally located within South America, Bolivia is bringing Johnny Rockets' all-American hamburgers, fries and hand-spun shakes to residents in Santa Cruz, the country's largest and most cosmopolitan city. The iconic, modern Americana restaurant, with more than 320 locations around the world, announces its latest development agreement with The Daher Group, one of the most innovative and leading businesses in the country. The Daher Group plans to open Bolivia's first Johnny Rockets restaurant in Santa Cruz's Ventura Mall, the largest shopping center and first modern mall in the country.
"Until recent years, Bolivian residents did not have access to the wide variety of international restaurant concepts that other South American countries have experienced over the last few decades. With more exposure to international concepts and brands, we have found that residents have embraced the Americana culture, see value in our premium menu offerings and are requesting brands like ours to come to the country," explains Scott Chorna, SVP of International Development for Johnny Rockets. "The Daher Group's vast experience in bringing successful businesses to Bolivia makes them the ideal partner to open Johnny Rockets in Santa Cruz. Its location within Ventura Mall is ideal to serve guests looking for an entertaining and best-in-class dining experience."
Ventura Mall a Destination for Top Restaurant Brands
Johnny Rockets will join Ventura Mall's Gastronomic Boulevard, a central location in the modern mall designed for restaurants, coffee shops and snacks. The shopping destination boasts 861,112 sq. feet, including 180 retail stores, a supermarket, a 14-screen cinema, entertainment center and more than 30 restaurants, including Johnny Rockets and other international concepts including Starbucks, which will be located next to the all-American brand. Providing a destination for families, couples, groups and individuals seeking a relaxed, casual and fun dining destination, Johnny Rockets will provide an unmatched experience for guests dining at Ventura Mall.
2015 Looks Promising for Johnny Rockets in Latin America
With 13 restaurants currently open in South America, and plans to open four to five more by the end of the year, Latin America is shaping up to be Johnny Rockets' largest market for growth in 2015. With the addition of Bolivia, Johnny Rockets will now have a presence in five South American countries, as well as its already established presence in Latin American countries such as Honduras, Mexico, Costa Rica and more. Johnny Rockets' franchise partners currently operate more than 100 restaurants outside the U.S. today, with plans to double that number by 2017 as part of its global strategy.
In addition to the upcoming opening of Johnny Rockets in Ventura Mall, The Daher Group plans to open more restaurants in Bolivia over the next five years, including additional locations in Santa Cruz and La Paz. For more information, including franchise information, visit www.johnnyrockets.com.
SOURCE Johnny Rockets