BBQ Lovers, Rejoice! Wendy's Takes Inspiration from Local Barbecue Spots with BBQ Pulled Pork Debut

Choice of Three BBQ Pulled Pork Offerings and Three Custom-Crafted Sauces

September 25, 2014 // Franchising.com // DUBLIN, Ohio – Those who live outside the traditional "Barbecue Belt" of the United States have long been deprived of an abundance of quality barbecue, but this ends today. America is finally getting convenient access to the barbecue options it deserves, thanks to Wendy's® three new BBQ Pulled Pork offerings: BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburger and BBQ Pulled Pork Cheese Fries.

Wendy's new BBQ Pulled Pork offerings feature hickory-smoked pulled pork that's shredded – rather than chopped – to create long, authentic strands with great texture. Wendy's also took a cue from local barbecue spots offering fans a choice of three custom-crafted sauces – Sweet, Smoky or Spicy – to fit consumers' personal barbecue style.

"We're known for our menu innovation, and our new BBQ Pulled Pork offerings deliver on the taste, quality, and customization our customers have come to expect," said Brandon Solano, Senior Vice President, Marketing. "We're giving customers the BBQ choices and flavors they deserve with the convenience of their local Wendy's - and for just under $5*."

Wendy's three original BBQ Pulled Pork offerings, available until early November, include flavors and ingredients that go beyond typical quick-service barbecue condiments of pickles and onions:

  • The BBQ Pulled Pork Sandwich features hickory-smoked pulled pork and crunchy slaw made fresh in Wendy’s kitchens every morning, topped with the customer’s choice of three custom-crafted BBQ sauces – Sweet, Smoky or Spicy – all served on a toasted, premium brioche bun. Suggested price: $4.49*.
  • The BBQ Pulled Pork Cheeseburger starts with a fresh, never frozen juicy beef** hamburger patty, topped with tender hickory-smoked pulled pork, a slice of natural cheddar cheese, crunchy slaw and one of three barbecue sauces, all stacked on a warm, toasted brioche bun. Suggested price: $4.99*.
  • The BBQ Pulled Pork Cheese Fries use Wendy’s Natural-Cut Fries as a foundation for warm cheddar cheese sauce, hickory-smoked pulled pork, diced red onions and a choice of Wendy’s three custom-crafted sauces drizzled on top, making the perfect savory snack any time of day. Suggested price: $2.99*.

Help Make BBQ a National Dish of America

Whether it's for a quick lunch, Sunday tailgate or family reunion, the lip-smackin' goodness of barbecue always hits the spot. It's an all-American meal, and while foods such as apple pie, fried chicken and hamburgers have long been considered unofficial national dishes, we think none of them stirs up more passion and debate than barbecue. This hallmark of the American culture is missing a well-earned title: National Dish of America. To help give it its deserved designation, Wendy's is leading the charge in rallying Americans for this noble and patriotic task by going directly to the White House with an official White House "We the People" petition.

Help Wendy's reach 100,000 signatures within 30 days to elicit a presidential response by signing the official petition to recognize barbecue as the "National Dish of America" http://wh.gov/ilDzm. Be American. Sign today.

About Wendy's

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.

*Suggested pricing. Price and participation may vary.
**Fresh ground beef served in the contiguous U.S. and Canada.

SOURCE The Wendy's Company

Media Contacts:

Frank Vamos
614-764-8477
Frank.Vamos@wendys.com

Jenn Bins
404-879-9062
Jenn.Bins@ketchum.com

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