Ben & Jerry's® Swings out of Summer Unveiling its third Saturday Night Live Flavor

Ben & Jerry's® Swings out of Summer Unveiling its third Saturday Night Live Flavor

Ice Cream Maker Continues its Year Long Celebration of SNL's 40th Season, One Wild and Crazy Scoop at a Time

BURLINGTON, Vt. - September 29, 2014 - (BUSINESS WIRE) - Have your taste buds been craving something a little wild and crazy lately? Ben & Jerry's fans are in for a "swinging" adventure with the newest Saturday Night Live-inspired flavor, Two Wild & Crazy Pies. With inspiration from the classic SNL sketch starring Steve Martin and Dan Aykroyd, which first aired in 1977, Two Wild & Crazy Pies combines coconut cream pie ice cream, chocolate cream pie ice cream, and adds in a scrumptious chocolate cookie swirl. This is the third of four unique SNL-themed Ben & Jerry's flavors to appear at the company's Scoop Shops nationwide. The sketch features Yortuk and Georg Festrunk dressed in plaid slacks and polyester shirts as the two Czechoslovakian brothers who "cruise and swing so successfully" as they try their best to fit in with their new surroundings.

"While our first two SNL flavors were inspired by more recent characters and sketches, we didn't forget the classics from the earlier decades," said Scoop Shop Brand Manager Alison Gilbert. "We were torn between this and the Bass-o-Matic, so it was obvious which lent itself to a better flavor," added Gilbert.

This flavor will be available exclusively at Ben & Jerry's Scoop Shops across the U.S. Following the kooky antics of the Festrunk brothers-based ice cream, the company plans to release its fourth and final flavor of the sketch-inspired line in early 2015 to wrap up the celebration of SNL's 40th Anniversary.

For more information about Ben & Jerry's Scoop Shop Exclusive Flavors and to find the Scoop Shop nearest you, please visit www.benjerry.com .

About Ben & Jerry's®

As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.

Contact:

Kelly Mohr
Ben & Jerry's
802-923-2679
Manager of PR Shenanigans
Kelly.Mohr@benjerry.com

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