Century 21 Real Estate Signs National Marketing Agreement As First Real Estate Sponsor of SeniorHousingNet.com

MADISON, N.J. - Sept. 29, 2014 // PRNewswire // - CENTURY 21 Real Estate, the iconic brand and franchisor of the world's largest residential real estate sales organization, today announced a marketing agreement to be the inaugural real estate sponsor of SeniorHousingNet.com. Operated by Move, Inc., SeniorHousingNetSM offers timely and comprehensive access to senior living listings and resources including independent and assisted living facilities, nursing homes, and retirement and continuing care communities. As a result of this national marketing agreement, the U.S.-based franchisees of CENTURY 21® will be provided with unique opportunities to engage and connect with this growing segment of the market through SeniorHousingNet.com.

"Our marketing programs position CENTURY 21 System members in front of prospective clients, and this agreement will help them build relationships and offer value to a unique, highly motivated segment of senior consumers," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. "The expanding partnership with Move and its network of websites is indicative of our commitment to providing an enhanced online experience for anyone searching for a SMARTER. BOLDER. FASTER.® real estate agent."

CENTURY 21 Real Estate will receive premier brand positioning throughout SeniorHousingNet.com and its Senior Care Assessment Tool, in addition to the sole real estate sponsorship of the new quarterly newsletter, "Inside Senior Living."

"We are proud to be working with CENTURY 21 and building on our longstanding relationship," said Ray Picard, executive vice president of sales at Move, whose company is part of the CENTURY 21 Showcase Advantage Listing Program whereby the listings of C21® sales affiliates are featured on REALTOR.com. "Sales associates affiliated with the CENTURY 21 System have the local market knowledge, technology and skills to assist and guide consumers in the marketing and sale of their existing home after they have found the ideal age-qualified lifestyle community, apartment and independent living facility on SeniorHousingNet.com."

About Move, Inc.

Move, Inc. (NASDAQ: MOVE), a leading provider of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website for the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smart telephones. Realtor.com® is where home happens. Move's network of websites provides consumers a wealth of innovative tools and accurate information including Doorsteps®, HomeInsightSM, SocialBiosSM, Moving.com™, SeniorHousingNetSM, homefairSM and Relocation.com. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of the Silicon Valley - San Jose, CA.

REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. Move, Move.com, Moving.com, Top Producer®, TigerLead®, ListHub™, Doorsteps® and SeniorHousingNet™ are trademarks of Move, Inc. These and all other trademarks used in this work are the property of their respective owners.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate franchise sales organization, comprised of approximately 6,900 independently owned and operated franchised broker offices in 75 countries and territories worldwide with more than 102,000 independent sales professionals. The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.

The CENTURY 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2013 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.

C21® System members are active members of the communities in which they live and work, having raised over $108 million in total contributions to Easter Seals since 1979.

To find answers to your real estate questions, please visit the Web site that best meets your needs: century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.

SOURCE Century 21 Real Estate LLC

Media Contacts:

Peter Mosca
CENTURY 21
O: 973.407.5180
E: peter.mosca@century21.com

Christie Farrell Wilfley
Move, Inc 
O: 408.558.7115
E: Christie.Farrell@move.com

 

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