Taco Bell® to Offer Fans The Chance to Win a Limited Edition Playstation®4 Destiny Bundle

Beginning Oct. 9, pick up a Big Box at Participating Taco Bell® Locations and Enter for a Chance to Win an Incredible Prize Pack with a Winner For Every 15 Minutes*

September 30, 2014 // Franchising.com // Irvine, Calif. – Taco Bell® announced a co-branded, six week promotion that will give fans the chance to win a Limited Edition PlayStation®4 Destiny Bundle every 15 minutes.

Beginning Oct. 9, Taco Bell’s® Big Box will be PS4 branded and provide a unique code for consumers to text in for a chance to win a Limited Edition PS4 Destiny Bundle. The Taco Bell Big Box – includes a beef Quesarito, a Doritos® Locos Taco, Crunchy Taco, and a medium fountain drink. Consumers can also request a code without purchase; details are available at www.tacobell.com/winps4. The PS4 branded Big Boxes will be available during the promotion from Oct. 9 to Nov. 19 at participating Taco Bell locations while supplies last.

The prize bundle will include a white PS4 system, one DualShock®4 wireless controller, one Destiny PS4 game disc, one voucher for a 30-day PlayStation®Plus Membership (available to new PS Plus members only) and one voucher for a Destiny Engram "Gear Pack." Winners will also receive two vouchers to gift to two of their friends to create the ultimate co-op Fireteam to play Destiny together. Each voucher is redeemable for a digital copy of the Destiny PS4 game and a Destiny Engram "Gear Pack" to prep and arm their Fireteam to defend the last safe city on Earth and become legend.

The Taco Bell®Big Box offering the chance to win a Limited Edition PS4 Destiny Bundle is the continuation of a multi-year partnership between Sony Computer Entertainment America LLC (SCEA) and Taco Bell that will bring innovative gaming experiences and craveable food to fans across the U.S. Most recently in 2013, SCEA and Taco Bell partnered to give fans the chance to win the highly-anticipated PS4 system before it hits stores nationwide. In 2012, the partnership offered fans the chance to win a PlayStation®Vita (PS Vita) portable entertainment system.

No purchase necessary to enter or win. Void where prohibited. Promotion begins at 12:01 AM (ET) on Oct. 9, 2014, and ends at 11:59:59 PM (ET) on Nov. 19, 2014. Open to legal residents of the 50 United States and D.C. (excluding Hawaii) who are at least 18 years of age. See Official Rules at www.tacobell.com/winps4 for details on how to enter, free method of entry, prize details, restrictions, and terms and conditions of participation. Message and data rates may apply for each text message sent and received. Check wireless plans for details.

*A potential winner will be notified on an average of every 15 minutes during the promotion.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

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SOURCE Taco Bell Corp.

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