Valpak® Announces New Franchisee in Acadiana, Louisiana
Local Entrepreneur and First-Time Franchisee Brings Savings to Businesses and Residents
September 30, 2014 // Franchising.com // LARGO, FL - Valpak, a leader in local print and digital coupons, announced today that Tana Moss has acquired the Valpak of Acadiana, La., territory. While new to the Valpak family, Moss comes to Valpak with 18 years of sales experience. With this territory, she will mail Valpak’s signature blue envelope to nearly 160,000 homes in the Lafayette and Iberia parishes. Several additional parishes totaling 40,000 homes will be added to the roster in the coming months.
"I am thrilled to join the Valpak network and look forward to using my sales and management experience to offer Acadiana businesses advertising and marketing solutions that help them realize growth," said Moss, Valpak of Acadiana franchisee. "When I learned of the opportunity to own the Valpak of Acadiana, I jumped at the chance and am eager to bring savings and value to residents throughout the community."
Prior to making the move to Valpak, Moss spent almost two decades with Yellow Pages, working in sales, sales training and sales management. As a first-time entrepreneur, Moss was looking for an opportunity to lead a sales team of her own while utilizing the skills she’s developed over the last several years. Moss strongly supports the Valpak brand and hopes to have a hand in creating future growth for the company.
"Tana not only brings in-depth sales and management expertise to Valpak, she is passionate about the brand and understands the value it can bring both business owners and shoppers," said Greg Courchane, Valpak’s director of franchise sales. "We are confident that she will carry on the success of the Acadiana territory and look forward to watching the territory grow in the coming years."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Cox Target Media also owns Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Acadiana, please contact Tana Moss at email@example.com or (337) 445-9035.
For more information on Valpak franchise opportunities, please contact Greg Courchane at firstname.lastname@example.org or (800) 678-2743 or visit www.valpakfranchising.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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