Cruise Planners Celebrates National Cruise Vacation Month with Exclusive Deals and Multi-Tiered Marketing Campaign
Cruise Planners franchisees leverage month-long campaign to help drive cruise sales.
Coral Springs, Fla. (PRWEB) October 01, 2014 - Cruise Planners, an American Express Travel Representative, the nation's largest home-based travel agent franchise network in the industry, has created a month-long celebration called World's Largest Cruise Event (WLCE). Cruise Planners has taken Cruise Lines International Association's (CLIA) National Cruise Vacation Week, which runs October 6-13, 2014, to the next level by offering incredible values and exclusive cruise promotions that are applicable for the entire month.
"At Cruise Planners, we always want to create complete marketing strategies that make Cruise Planners travel agents larger than life," said Vicky Garcia, COO and co-owner of Cruise Planners, an American Express Travel Representative. "The World's Largest Cruise Event is a great opportunity for travelers to benefit from amazing value-add deals that can't be found anywhere else."
Cruise Planners' exclusive, month-long "Picture Your 'Selfie'" campaign is a multi-tiered marketing initiative that integrates a printed direct mailer, consumer emails, mobile-friendly online content, website themes and banners, a social media contest, and live "cruise night" events. Also, the social media elements are endless with a #CPSelfie hashtag, which is both a travel agent and consumer call to action with the goal to generate positive online conversations to ultimately help drive sales.
"Love them or hate them, hashtags are everywhere," Garcia said. "The hashtag has been propelled into popularity and is part of consumers' daily communication, and we wanted to leverage that with the "selfie," which has become one of the greatest photographic trends of our time."
This year's promotions include prepaid gratuities, shipboard credits, reduced deposits, onboard savings, air and cruise fare discounts, stateroom upgrades, and shore excursion credits to name a few, with some of the biggest names in cruising providing these exceptional deals to customers.
As an added incentive, travelers have a chance to win $1,000 travel voucher and Cruise Planners swag bag by entering the social media contest on each Cruise Planners agent's Facebook page. This is funded and managed through Cruise Planners CP Social program, which Cruise Planners travel agents can participate in.
To book a Cruise Planner's World's Largest Cruise Event offer or locate a travel advisor near you, please visit http://www.cruiseplanners.com. To share your Cruise Planners selfie, please use #CPSelfie on social media.
About Cruise Planners, an American Express Travel Representative
Cruise Planners, an American Express Travel Representative, is the nation's largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a franchise network of more than 1,000 franchise owners who are experienced travel professionals who independently book amazing vacation and travel experiences for their clients. The Florida-based Home Office team positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry's top executives. The company continues to be lauded and was named No.1 Cruise Tour / Travel Agency by Entrepreneur for 11 consecutive years. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology and named to the Fast 50 by the South Florida Business Journal.
Headquartered in Coral Springs, Fla. for 20 years, Cruise Planners has achieved top producer status with every major cruise line. Accolades include a record 11 Magellan Awards from Travel Weekly in 2013, Special Needs Group Accessible Travel Advocate Power Partners™ for 2012, American Express Travel Representative Excellence Award for eight years in a row (2004 – 2011), American Express Agency of the Year (2010), Royal Caribbean International Home-Based Partner of the Year (2007 – 2013), Royal Caribbean International President's Award for Overall Achievement for 2012, Norwegian Cruise Line Franchise Agency of the Year (2011-2013) and Home-Based Agency of the Year (2010), Celebrity Cruises Home-Based Account of the Year (2013) and Southeast Region Travel Agent Partner of the Year (2010), American Express Vacations Globe Award (2008 – 2012), Globus Family of Brands Premier Agency Partner (2009- 2012), Platinum Circle Member with Viking River Cruises (2009-2012) and Regent Seven Seas Cruises Top Producer. Cruise Planners is one of the Top 50 franchises for Veterans according to GI magazine, has been named one of the Top 25 franchises for African-Americans by Black Enterprise magazine and is a member of the International Gay & Lesbian Travel Association. For information, visit http://www.cruiseplanners.com.
Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room, following us on Twitter @Cruisitude or on Facebook. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit our franchise site.
SOURCE Cruise Planners
Director of Public Relations
Cruise Planners-American Express Travel