Medifast Adds Holiday Inspired Gingerbread Soft Bake to Product Line

Leading Weight Management Company Expands Product Offering

OWINGS MILLS, Md. - Sept. 30, 2014 // PRNewswire // - Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss products and programs, announces the launch of the new Gingerbread Soft Bake just in time for the holiday season.

The Gingerbread Soft Bake is low in calories and fat and is vitamin and nutrient fortified. This warm, soft cookie invokes sweet holiday memories with the flavors of molasses and ginger. The product is made with whey protein and is certified gluten free.

"We are constantly looking to add new products that will excite our customer base," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "This new Gingerbread Soft Bake is ideal for those who crave the flavor of holiday season treats and is something they can enjoy all year round."

The new Medifast Gingerbread Soft Bake is completely interchangeable with other Medifast Meals on the Medifast 5&1 Plan®. The new product is now available for purchase at medifastnow.com, through a free Take Shape For Life Health Coach, or at a Medifast Weight Control Center. Each box, which contains seven meals, is available for $16.95 per box or $2.99 individually. To learn more about Medifast and the new Gingerbread Soft Bake, please visit www.medifastnow.com.

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About Medifast

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.

SOURCE Medifast, Inc.

News Provided by Acquire Media

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