Toys"R"Us® Becomes The Training Zone For Teenage Mutant Ninja Turtles Excitement
Company Added
Company Removed
Apply to Request List

Toys"R"Us® Becomes The Training Zone For Teenage Mutant Ninja Turtles Excitement

Toys"R"Us Stores Nationwide Offer an All-New Assortment of Toys Based on Kid-Favorite Nickelodeon TV Series, an Interactive 'Turtles in Training' Sweepstakes and More; Toys"R"Us to Host October 9 Meet and Greet at Flagship Store in New York with Teenage Mutant Ninja Turtles Voice Actors Greg Cipes (Michelangelo) and Rob Paulsen (Donatello), Plus Executive Producers Ciro Nieli and Brandon Auman

October 02, 2014 // // WAYNE, NJ – Toys"R"Us® has announced that it will offer a wide range of toys and accessories, including exclusive action figures and playsets, vehicles, role play items and more, based on the highly anticipated third season of the Nickelodeon television series, Teenage Mutant Ninja Turtles. Starring everyone's favorite heroes in a half shell, the new assortment from Playmates Toys® is spinning into Toys"R"Us stores nationwide this month, as well as online at Fans of the show will also have the opportunity to participate in the company's 'Turtles in Training' Sweepstakes, through which a grand prize winner will receive an all-expense-paid trip to Los Angeles, CA, to record their voice for an upcoming episode of the hit CG-animated series. Additionally, Toys"R"Us will host a special event on Thursday, October 9 at Toys"R"Us Times Square in New York City, where Daytime Emmy® Award winner Rob Paulsen (voice of Donatello) and Greg Cipes (voice of Michelangelo), as well as executive producers Ciro Nieli and Brandon Auman will meet and greet with fans and sign autographs.

While viewers gear up for the season three premiere of Teenage Mutant Ninja Turtles on October 3 at 8pm (ET/PT) on Nickelodeon, fans of the reptile brothers will find a full aisle packed with product dedicated to Leonardo, Raphael, Donatello and Michelangelo at their local Toys"R"Us store. Among the assortment of licensed action figures, role play items, vehicles and apparel available at Toys"R"Us, customers will find a collection of exclusive products, including an 11-inch Interactive Talking Turtles 2-Pack with Donatello, Ultimate Sewer Lair and Z-Line Playset, Leonardo's Electronic Stealth Sword and Teenage Mutant Ninja Turtles Comic Book with Action Figure.

"As Teenage Mutant Ninja Turtles celebrates its 30th anniversary this year, there's no question that these 'heroes in a half shell' have become engrained in pop culture and have amassed a large following among fans of all ages," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "At Toys"R"Us, we've watched this brand grow, now ranking among the top licenses in the action figure category. We are excited to bring the magic of play to young fans of the Teenage Mutant Ninja Turtle franchise with a large selection of merchandise, including great exclusive items, such as action figures and playsets, which can't be found anywhere else."

"This is a wonderfully expansive program at Toys"R"Us that will give kids and parents alike great opportunities to get into the action and spirit of the Turtles Training Zone with terrific toys and accessories," said Dion Vlachos, Senior Vice President, Retail Development, Nickelodeon. "This continues to be a big year for Teenage Mutant Ninja Turtles and we are incredibly excited about having a full aisle at Toys"R"Us complementing the October 3 premiere of the TV show's third season on Nickelodeon."

The following select Teenage Mutant Ninja Turtles items from Playmates Toys are now available exclusively at Toys"R"Us stores nationwide and online at

11-Inch Interactive Talking Turtles 2-Pack with Donatello from Playmates Toys®

Turtles in training will love bringing this 2-pack of heroes in a half shell to life with the new Toys"R"Us exclusive 11-inch interactive and fully articulated talking figures. Containing more than 40 phrases and sound effects, each figure recognizes when his brother is talking and can provide his own unique response, delivering hundreds of Turtle interactions. Available in Raphael and Donatello, Leonardo and Donatello or Michelangelo and Donatello. 3 "AAA" batteries required (included). Ages 4 years and up.

Leonardo's Electronic Stealth Sword from Playmates Toys®

Leonardo fans can recreate their favorite scenes from the show with this Toys"R"Us exclusive electronic role play sword. Featuring 2 modes of play, Ninja Battle or Ninja Training, little ones can learn the art of ninjutsu with motivating words from Leonardo. The sword recites more than 50 phrases and sound effects. 3 "AAA" batteries required (included). Ages 4 years and up.

The following select Teenage Mutant Ninja Turtles items from Playmates Toys will be available beginning in November exclusively at Toys"R"Us stores nationwide and online at

Teenage Mutant Ninja Turtles Ultimate Sewer Lair and Z-Line Playset, from Playmates Toys®

Kids can bring their favorite heroes home with this massive, Toys"R"Us exclusive 42-inch playset that recreates the Turtles' Sewer Lair home and the streets above. This bundle features 5 playsets in 1, including the Secret Sewer Lair Playset and 4 individual Z-Line Playsets, including Fire Escape Freefall, Window Wipeout, Billboard Breakout and Water Tower Washout. All playsets can be connected together via zip line to create a customizable Turtles environment. The Secret Sewer Lair Playset comes packed with more than 20 different ninja features, so the Turtles can monitor the city with a telescoping periscope and practice battle skills on a Shredder dummy. And, by attaching the Z-Line Playsets to any wall, the Turtles can rappel across the room into battle. No batteries required. Ages 4 years and up.

Teenage Mutant Ninja Turtles Comic Book with Action Figure from Playmates Toys®

Inspired by the original Teenage Mutant Ninja Turtles 40-page black and white comic book created by Peter Laird and Kevin Eastman, these new, Toys"R"Us exclusive fully articulated, 4.5-inch action figures of Leonardo and Michelangelo come complete with their authentic red bandanas and signature twin katana swords and nunchucks. Each action figure comes packed with colored reprints of the full-sized Leonardo and Michelangelo micro series Issue #1 comic books from 1984 published by IDW. No batteries required. Ages 4 years and up.

To download high-res images of Toys"R"Us exclusive Teenage Mutant Ninja Turtle products, please visit:

Fans Encouraged to Enter the Toys"R"Us 'Turtles in Training' Sweepstakes

On Sunday, October 5, Toys"R"Us will kick off its 'Turtles in Training' Sweepstakes. Fans must search for clues at Toys"R"Us stores or online to enter for a chance to win a Grand Prize trip for four to the Nickelodeon Animation Studio in Burbank, CA to record their voice for a future episode of Teenage Mutant Ninja Turtles airing on Nickelodeon, or one of four weekly prizes.

Between Sunday, October 5 and Saturday, November 1, participants can unlock weekly clues that will be hidden on the 7.5-foot Teenage Mutant Ninja Turtles archway, located at the front of every Toys"R"Us store, using a pair of green 'Turtles in Training' decoding glasses, which can be obtained from a store associate. And, for a limited time only, from Sunday, October 5 through Saturday, October 11, customers who purchase $25 or more of Teenage Mutant Ninja Turtles product at their local Toys"R"Us store will receive their very own, free pair of 'Turtles in Training' decoding glasses (while supplies last). Alternatively, those who want to get in on the sweepstakes fun while at home or on the go can obtain the applicable weekly training clue by visiting and following the instructions. Once participants have uncovered the clues and visit to submit the training clue into the online portal, they'll be entered to win and will receive access to exclusive Teenage Mutant Ninja Turtles content and savings.

In addition to the one grand prize winner, which will be drawn after the sweeps concludes on Saturday, November 1 at 11:59:59 pm EST, each week, one winner will be awarded a PlayStation® 3 console and an Activision Publishing, Inc. Teenage Mutant Ninja Turtles "Danger of the Ooze" PlayStation 3 game. For official rules and details, visit

Toys"R"Us Times Square to Host Unmasked Teenage Mutant Ninja Turtles Signing Event

On Thursday, October 9, voice actors from Nickelodeon's Teenage Mutant Ninja Turtles will visit Toys"R"Us Times Square to meet and greet with the first 250 fans and sign autographs in the Nickelodeon shop on Level One. Beginning at 4pm, fans of the show will have the opportunity to interact with Daytime Emmy Award winning voice actor Rob Paulsen, best known as the voice behind Raphael from the 1987 Teenage Mutant Ninja Turtles animated series and voice of Donatello in Nickelodeon's current series, as well as popular voice actor and musician, Greg Cipes, voice of Michelangelo and executive producers Brandon Auman and Ciro Nieli.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 190 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and

SOURCE Toys"R"Us, Inc.

Media Contacts:

Jessica Offerjost
Toys"R"Us, U.S.

Nicole Hayes
Toys"R"Us, U.S.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Old Chicago Pizza & Taproom
Do you love Old Chicago? Are you an experienced entrepreneur trying to find your next success story? Then you’re in the right place.
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.