DALLAS - Oct. 3, 2014 // PRNewswire // - Trade shows in the restaurant and franchise industry can bring tremendous value to a brand's growth strategy. For a company like Corner Bakery Cafe, a fast casual restaurant concept known for its craveable, ingredient-inspired menu and neighborhood cafe atmosphere, attending and presenting at trade shows helps build brand reputation, attract new franchisees and strengthen existing relationships with vendors and partners. With growth and expansion plans in mind, Corner Bakery Cafe announces its participation in this year's Multi-Unit Foodservice Operators Conference (MUFSO).
"Each year we evaluate which conferences would be beneficial in taking our brand to the next level. Our expectation, which we have met time and time again, is to walk away from each show with new contacts and industry knowledge that will help us meet our yearly goals," says Gary Price, president of Corner Bakery Cafe. "MUFSO is always on the top of our list to attend because at no other event in the industry are you surrounded by so many multi-unit influencers and decision makers. Attending, exhibiting and presenting gives us the opportunity to have face-to-face interaction, which can be critical to the success of our brand."
Research from Statista proves trade shows are one of the most valued and used business-to-business marketing strategies in the United States. To maintain its rapid ascent atop the nation's list of fastest growing fast-casual brands, Corner Bakery Cafe makes it a point to attend annual industry conferences such as MUFSO, which takes place this year from October 5-7 at the Hyatt Regency's Reunion Tower in Dallas. With 53 locations currently in development, Corner Bakery Cafe seeks multi-unit entrepreneurs to add to its 345 franchise development commitments.
"From a marketing perspective, this year's conference couldn't have come at a better time. We have a number of new strategies in place, with more in the pipeline, and we look forward to discussing and learning how to expand upon these strategies while in attendance," said Price, who will be participating in one of the conference's educational sessions on game changing technology. "We've experienced significant growth over the past few years and conferences have been vital to our success. We look forward to this year's MUFSO and the opportunities it will bring."
In addition to Gary Price, Corner Bakery Cafe's Mike Hislop, Diana Hovey and Paul Hicks will participate in educational sessions during the conference. The brand will have a presence in the exhibition hall at Booth 714. For more information about Corner Bakery Cafe, including available franchise territories, visit www.cornerbakerycafe.com/franchise-information.
Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch and dinner to guests in 17 states and Washington, D.C. Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp. with more than 170 company-owned and franchised locations around the country. Founded on a philosophy of creating a place for people to relax and gather with family and friends, Corner Bakery Cafe offers a casual atmosphere featuring innovative, seasonal menu options ranging from hot breakfasts and signature panini to handcrafted salads, sandwiches and mouthwatering sweets. Offering dine-in, to-go and catering service for any occasion, Corner Bakery Cafe delivers a premier bakery cafe experience in the heart of neighborhoods everywhere. Corner Bakery Cafe was acquired in 2011 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. More information on Corner Bakery Cafe franchise opportunities is available at CornerBakeryCafe.com/Franchise-Information. Become a fan of Corner Bakery Cafe on Facebook and on Twitter.
SOURCE Corner Bakery Cafe