New Menchie's Store in Niagara Falls Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

October 03, 2014 // Franchising.com // NIAGARA FALLS, NY – Menchie's, the friendliest place on earth with a mission to make every guest smile, will open its newest store at LaSalle Center on October 4, located at 1520 Military Rd., Niagara Falls, NY 14304. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Niagara Falls favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, October 11 to Friday, October 17 packed with free servings of its best-in-class frozen yogurt all day long. In conjunction with the opening festivities, Menchie's LaSalle Center is partnering with Family & Children's Service of Niagara's Emergency Shelters during its grand opening week. The Family & Children's Service of Niagara operates multiple shelters to help struggling families, including those suffering from domestic violence and homeless youth. Family & Children's emergency shelters are funded in part by the local United Way of Greater Niagara. Guests who make a donation to the charity will qualify to enter a drawing to win free frozen yogurt for a year.

"With such an influx of Canadian tourists coming down to Niagara Falls to shop, I knew this was the perfect place to open a Menchie's," said franchisee Kevin Taylor. "I love the Menchie's concept and dedication to community service, which is why during our grand opening, we are partnering with Family & Children's Service of Niagara's Emergency Shelter services, a wonderful organization that helps families in the area. I know this Menchie's will be a perfect fit for our neighborhood, and I look forward to serving up yogurt and smiles!"

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's LaSalle Center is located at 1520 Military Rd., Niagara Falls, NY 14304 and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday through Saturday from 11 a.m. to 11:00 p.m. For more information, please visit www.menchies.com or call (716) 297-1904.
The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, October 11
Time: 11 a.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt,* free T-shirts** and a balloon artist.
*One 8oz cup per guest, 11 a.m.-6 p.m.
**First 25 guests at 11 a.m.

Day: Sunday, October 12
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, October 13
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, October 14
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, October 15
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, October 16
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, October 17
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 450 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com

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