Chipotle Celebrates Halloween with Boorito
Annual Fund-Raiser Benefits the Chipotle Cultivate Foundation
DENVER - (BUSINESS WIRE) - Oct. 6, 2014 - Chipotle Mexican Grill (NYSE: CMG) will again host its popular Halloween fund-raiser, Boorito. On Friday, October 31, Chipotle will offer $3 burritos, bowls, salads, tacos or kids meals to customers dressed in costume. Proceeds from the fund-raiser will benefit the Chipotle Cultivate Foundation.
"Our customers have helped raise $3 million for the Chipotle Cultivate Foundation through Boorito over the last three years, simply by coming to our restaurants in costume," said Mark Crumpacker, chief marketing and development officer at Chipotle. "We are changing the way people think about and eat fast food, and the Cultivate Foundation is an ally in that effort, providing money to organizations that are committed to creating a sustainable, healthful and equitable food future. We are thrilled to have the support of our customers to help us on our journey to cultivate a better world."
Chipotle is also inviting costumers to participate in a costume contest. To enter, participants can upload a photo of themselves in costume at Chipotle to Twitter or Instagram using the hashtag #ChipotleBooritoContest. Three grand prize-winners will win $2,500 in the categories of best group costume, scariest costume, and most creative costume. Five runners-up will also be selected to receive free Chipotle catering for 20 people.
To participate in Boorito, simply visit any Chipotle restaurant dressed in costume between 5 p.m. and closing on October 31, and purchase a burrito, burrito bowl, tacos, salad or kids meal for only $3. Proceeds, up to $1 million, will benefit the Chipotle Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food system and to raising awareness about important issues in food.
For more information about Boorito and full contest details, please visit Chipotle.com/Boorito.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that--where possible--are sustainably grown and raised responsibly with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 1,700 restaurants, including 17 Chipotle restaurants outside the US, seven ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates one Pizzeria Locale. For more information, visit Chipotle.com.
About The Cultivate Foundation
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support responsible farming, wholesome food and healthful eating, and since its inception, the foundation has contributed more than $2.5 million to likeminded organizations. Visit www.cultivatefoundation.org for more information.