Jamba Juice Secures 11th International Market with New Master Franchise Development Agreement in Taiwan

Quan Hung Gourmet Company to open 35 Jamba Juice Stores throughout Taiwan, Extending Jamba to its Third Asian Market

EMERYVILLE, Calif. - (BUSINESS WIRE) - Oct. 6, 2014 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand announced today that the Company has entered into a master franchise development agreement with Quan Hung Gourmet Company to develop 35 Jamba Juice® stores in Taiwan over the next ten years. The first Jamba Juice store in Taiwan is expected to open in 2015 in Taipei.

Quan Hung Gourmet Company ("QHG") is an entity owned and managed by brothers Hung Chun Hsu and Cheng Chien Hsu. Through this and other entities, they own and operate a variety of restaurant concepts in Taiwan and China, under their own and leading franchised brands. "We are very pleased to be partnering with Quan Hung Gourmet in Taiwan, as we continue to extend Jamba's global reach, and to inspire and simplify healthy living for a growing number of consumers across the globe," said James D. White, chairman, president and CEO, Jamba Juice Company.

The Hsus also operate Huan Hsin Holdings, Ltd, a publicly traded (Singapore) company that manufactures and distributes telecommunications, IT, electronics and other consumer products parts and components. Thibault de Chatellus, Senior Vice President, International, Jamba Juice Company, stated that, "In QHG, we have found a fantastic partner for Taiwan with a strong passion for Jamba Juice, a deep understanding of the Taiwanese consumer, and an outstanding track record of launching and growing diverse F&B concepts in both Taiwan and China."

"We are very excited about the opportunity to bring Jamba Juice to Taiwan," said Hung Chun Hsu, Chairman of QHG. "Taiwan is one of the most dynamic food and drink markets in Asia, with a highly developed beverage market, and a need for high quality and healthy fruit and vegetable drinks. We will leverage the success of Jamba Juice in Korea and Philippines, and are confident that Taiwanese consumers who have a strong affinity for leading western brands will embrace Jamba's great tasting and nutritious beverages."

This agreement represents the latest step in Jamba's international franchise store growth. The Company believes the potential for Jamba® stores internationally exceeds 1500 units, and this agreement brings the current pipeline commitment to 515 stores in South Korea, Canada, the Philippines, Mexico, UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar and Taiwan. Jamba Juice is currently awarding franchise opportunities in other select markets around the globe. For more information, please visit www.jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of July 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About Quan Hung Gourmet Company, Ltd

Quan Hung Gourmet Company ("QHG") is an entity owned and managed by brothers Hung Chun Hsu and Cheng Chien Hsu. Through this and other entities, they own and operate a variety of restaurant concepts in Taiwan and China, under their own and leading franchised brands. The Hsus also operate Huan Hsin Holdings, Ltd, a publicly traded (Singapore) company that manufactures and distributes telecommunications, IT, electronics and other consumer products parts and components.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice Company

Contact:

Mike Fuccillo
Jamba Juice
510-596-0100 X7
Dir. Corporate Communications
mfuccillo@jambajuice.com

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