National Breakfast, Brunch and Lunch Franchise Continues Rapid Egg-spansion
Another Broken Egg Cafe Sets Sights on Doubling Nationwide Presence Under Leadership of New COO
MIRAMAR BEACH, Fla. - October 08, 2014 - (BUSINESS WIRE) - Within the past few years, breakfast has become the fastest growing daypart of the restaurant industry, creating a breakfast war amongst companies across the country. According to Packaged Facts, breakfast sales reached $47 billion in 2013, a five percent increase from 2012. Throughout the heated competition in the segment, Another Broken Egg Cafe has been successfully penetrating the breakfast sector, boasting 200 percent new unit growth over the past two years.
With 39 restaurants throughout 13 states, the award-winning breakfast, brunch and lunch franchise is expected to more than double its U.S. footprint to 100 restaurant locations by 2018. The chain will focus on expanding its presence through franchise and company owned units, as well as nontraditional venues including hotels, casinos and resort communities.
To augment the company's growth strategy, Another Broken Egg Cafe has appointed one of its highest performing former franchisees, Kevin Armantrout, to COO. In his new position, Armantrout will be responsible for amplifying the brand's growth by establishing new corporate locations in key markets. With sights set on entering the Dallas market, Armantrout will play an instrumental role in leading the company's continued expansion efforts.
"As we prepare for our next stage of growth, it's essential that we have all systems in order and the right people in the right positions to take the brand to the next level," said Ron Green, CEO of Another Broken Egg Cafe. "Kevin's appointment is part of our efforts to strengthen our franchise system while ensuring sustained growth and operational excellence. Growing up in New Orleans, Kevin's values align with those of the company; he understands our culture and shares my vision for Another Broken Egg Cafe, making him the perfect candidate to solidify our well-rounded executive team."
A seasoned professional with more than 30 years of experience, Armantrout's career in the restaurant industry began at the age of 13. A former VP of Franchise Development and franchisee for Ruth's Chris Steak House, Armantrout was part of the original team that grew the chain into a national franchise. Most recently, he served as President and COO of Hoosier Hospitality Group, a franchisee of Ruth Chris and Another Broken Egg Cafe. Since becoming a franchisee of Another Broken Egg Cafe in 2012, Kevin has orchestrated the opening of the brand's first restaurant in Indiana, as well as the first location slated to open early next year in Kentucky servicing the newly developed Holiday Inn Riverfront Convention Center. Furthermore, under Armantrout's leadership, Hoosier Hospitality Group inked a deal to develop 16 new Another Broken Egg Cafe locations throughout Indiana, Kentucky and New Orleans by 2019.
"From its menu and focus on customer service to its real estate and values-driven management team, Another Broken Egg Cafe meshes well with my philosophy," said Armantrout. "I couldn't be more excited to take on this new role at such a pivotal time for the company. As the new COO, the impact I plan to deliver is one that continues Another Broken Egg Cafe's momentum and expansion. I look forward to collaborating with Ron to strengthen the processes and systems that will ultimately ensure quality, consistency and unlimited growth potential for our prospering franchise system."
Launched in 1996, Another Broken Egg Cafe has become a national darling with wait times often between 45 minutes to an hour and a half. Customers can also belly up to the full-service bar and enjoy house-infused Bloody Mary's, Mimosas and more breakfast favorites, along with a rotating list of locally brewed beers and spirits.
Fueling the company's growth is the rise in consumer demand for healthier options coupled with 2014's rising culinary trends of Southern-inspired menu items. Beyond menu innovation, the success of Another Broken Egg Cafe can also be attributed to the franchisor's unparalleled expertise in real estate and the fact that they've established a unique restaurant concept unlike any other. Driven by attention to detail – everything from its French country décor, hand-made stoneware coffee mugs, warm color schemes – the upscale café will continue to shine as a leader in this growing restaurant sector, strategically moving into new markets and putting breakfast, brunch and lunch all over the map.
About Another Broken Egg Cafe
Founded by Ron E. Green in 1996, the Destin, Florida based Another Broken Egg Cafe is an upscale breakfast, brunch and lunch restaurant that provides an extensive, diversified menu at an affordable price. With 39 locations throughout the United States, the company plans to have 100 restaurants open by 2018. For more information about the franchise opportunity, please visit http://www.anotherbrokenegg.com/franchising.
Fishman Public Relations